The Presidential Advisory Committee on Exports and Industrial Development (PACEID) has signed a Memorandum of Understanding (MoU) with Masheda Foods Limited, a Uganda-Democratic Republic of Congo (DRC) enterprise to partner on opening the first Trade Hub in Kinshasa and other parts of Central and Southern Africa.

The pact will also see more trade hubs in other parts of Central and Southern Africa.

The signing was done by Matthew Bagonza, Head of Secretariat at PACEID, and Ms. Sherina Nabakooza Ainembabazi, the Chief Operating Officer of Masheda Foods Limited, and it was witnessed by Odrek Rwabwogo, the Chairman of the Presidential Advisory Committee on Exports and Industrial Development and Brenda K. Opus, Head of Markets-PACEID.

The MoU will allow Masheda Foods Limited, a Congolese-registered entity, to partner with PACEID on the export of fish and fish products, beef, dairy products, grains, and many other food and industrial products. It will also allow the two to work together on the price of cargo to reduce charges for Ugandan exporters into Kinshasa, manage publicity for Ugandan products, and ensure return cargo where possible for Congolese entrepreneurs to trade in Uganda.

Rwabwogo expressed optimism about the partnership saying, “I am happy that the efforts that we began in May 2022 to open trading relations at a company level are beginning to bear fruit and I thank our Trade Representative, Mr. Justin Katoto, who has worked on several issues including non-tariff trade barriers for Ugandan businesses to sell in DRC and exchange information and products with Congolese companies.”

In June, Uganda’s head of mission in Kinshasa, Ambassador Alhaji Farid Mansoor Kallisa, said Uganda has a trade surplus with DR Congo amounting to USD 53.07 million (Shs208.9 billion). Goods from DRC to Uganda include pal oils and paints while Uganda exports fish, mattresses, salt and cereals among others to DRC.

In a bold and strategic move, Uganda has set an ambitious target to increase its exports to the United States from USD 80 million to USD 1 billion by 2030. The Presidential Advisory Committee on Export and Industrial Development (PACIED) lies at the heart of this initiative, ensuring that Ugandan exporters have unfettered access to markets regardless of political or other forms of disagreements.

Delegation’s Efforts

The delegation, expertly led by PACEID Chairman Odrek Rwabwogo, is a testament to Uganda’s commitment to diversifying its export portfolio. Alongside Rwabwogo, notable figures such as Dr. Olivier Kamanzi, Dr. Dennis Matanda, and Uganda’s Ambassador to the US, Roby Kakonge, represent a united front. The delegation’s composition, encompassing members from the export community in industries like leather, fruits and vegetables, vanilla, and dairy, underscores the broad scope of Uganda’s export ambitions.

Key Meetings and Discussions

In a series of pivotal meetings, the delegation engaged with significant figures in the US trade landscape on 7th December 2023. A notable meeting with Ms. Constance Hamilton, Assistant US Trade Representative for Africa, and President Joe Biden’s special envoy on Human Rights of LGBTQI+ persons, highlighted the discussions’ depth and breadth. The agenda centered on fostering mutual interests, strengthening trade relations, and addressing human rights issues, reflecting a holistic approach to international diplomacy.

Economic Impact and Future Prospects

The drive to boost exports is more than just a trade strategy; it’s a lifeline for economic growth and job creation in Uganda. By expanding its export base, Uganda is not only looking to enhance its economic footprint but also to provide sustainable employment opportunities for its young population. The initiative, however, does not come without challenges. Navigating the complex waters of international trade, especially in a politically charged global environment, requires a delicate balance of diplomacy and economic savvy.

As Uganda embarks on this ambitious journey, the importance of maintaining robust and open trade relationships, even in the face of political disagreements, cannot be overstated. With a clear vision and a comprehensive strategy, Uganda is poised to not only meet but potentially exceed its export goals, paving the way for a prosperous future.

The First US-Uganda International Trade Summit and Exhibition 2022, ended yesterday Sunday 18 December 2022 at the Renaissance Hotel Downtown Chicago with a commitment to off-take of several Ugandan products, investment in some of the firms that exhibited, and a promise to help Uganda design an export credit Fund, unique to our level and intensity of trade and export needs.

The grain sector signed a Memorandum of Understanding (MoU) with an Ohio-based company owned by an indigenous Somali American to buy sim-sim, sorghum, maize, and other raw materials for breakfast cereal grains from Uganda. The Kapeeka-based Namunkekera dried fruits firm got expressions of interest from an African American firm interested in taking stock in the company while the tourism sector got a boost from Mike Patel of Walton International Capital who promised to invest in hotel chains in the game parks in Uganda and also help open up to 6800 hotels for supply of premium Ugandan coffee from companies such as Endiro Coffee and Mountain, the sector exporters and retailers who exhibited in Chicago.

Several other inquiries in the leather sector including a potential order for more than 1000 pairs from Sseko Designs, a fashion firm that exports to the US under the African Growth Opportunity Act (AGOA) were made. The purpose of the three-day trade summit which was opened by President Yoweri Museveni was to introduce key Ugandan products such as coffee, chocolate, banana flour, apparel, beef, vanilla and dairy etc. to American consumers, investors, and retailers, expose Ugandan firms to potential partners and also find new ways to raise funding for the export credit fund for Ugandan exporters to the western market and within the region.

Ugandan companies with support from the African Global Chamber of Commerce (AGCC) led by Dr. Olivier Kamanzi, Uganda’s Trade Representative in Chicago will begin training early next year in standardization, market research, communication, and certification to be able to gain better entry into the US market. The summit which was organized by the Presidential Advisory Committee on Exports and Industrial Development (PACEID) and partly supported by the United Nations Development Program office in Kampala, attracted more than 200 people and 26 Ugandan firms. It was closed by the Uganda Ambassador to the US, Robbie Kakonge.

Odrek  Rwabwogo, Chair of PACEID rallied Ugandans in the Diaspora to come together and start a distribution company for Ugandan products. “There is no way we will sell products here in any sustained way even if we don’t create enough awareness, without a good distribution network that understands Ugandan food products and focuses first on the ethnic markets that understand our foods and later broadly changing the tastes and preferences of many Americans. This is what will help us scale faster as Ugandan firms here” he said.

The summit was attended by Francis Mwebesa- Minister of Trade, Industry and Cooperatives, Geraldine Ssali, the Permanent Secretary of Ministry of Trade, Susana Muhwezi, the Presidential Advisor on AGOA, the office of the Governor of Illinois and many Ugandan diasporas and American business community engaged in food processing, off-take, capital and logistics.