By Emmanuel Kironde

In an exciting development, Rev. Prof. Florence Muranga, Director General of the Presidential Initiative on Banana Industrial Development (PIBID), has secured a strategic collaboration with DET Imports, a U.S.-based import company. This partnership aims to bring the unique qualities of TOOKE Flour to households and commercial markets across the United States.

A team from DET Imports comprised of Tambouridis Angela Elaine, Karboske Joel Nathan, Alebiosu Lanre, and Oluwole Johnson Oluwaseto were in Uganda from July 28, 2024, to August 2, 2024 and visited over ten producers and exporters dealing in dried fruits, vanilla, Moringa, macadamia nuts and Banana flour among others to ascertain their capacity to supply the US market.

Some of the companies visited include; Amstus Farm, Discovery Group, Zahra Foods Industry, PIBID- BIRDC-makers of Tooke flour, Miecca (U) Limited, Masheda Mixed Farm, Amafh Farms, Fine Spinners and JAHL Production (U) Ltd among others.

TOOKE Flour, known for its exceptional quality and diverse applications, is on the brink of making its debut in the competitive U.S. market. DET Imports, with its extensive experience and established distribution channels, is set to play a critical role in introducing this innovative product to American consumers and businesses.

Rev. Prof. Florence Muranga emphasized the significance of this partnership which will pave the way for a flourishing relationship while introducing a product that embodies quality and versatility.

The discussions and arrangements leading to this collaboration have been fruitful, with the teams from PACEID and DET Imports working diligently to ensure a seamless integration of TOOKE Flour into the existing marketplace. The final stages of negotiation focus on distribution logistics, marketing strategies, and the introduction plan that aligns effectively with consumer trends.

With its unique nutritional profile and adaptability in various culinary applications, TOOKE Flour is poised to meet the growing demand for quality food products in the U.S. market. From baking to cooking, this flour is designed to cater to both home cooks and professional chefs, offering a superior alternative to conventional flour products.

Tambouridis Angela Elaine, the DET Imports Chief Supply Chain Officer is optimistic that TOOKE Flour will not only enhance the culinary options available to consumers but also contribute to the diversification of food imports in the U.S.