By Rowland Bon Nkahebwa

While addressing a group of entrepreneurs and local leaders in Kirinya Bweyogerere, Wakiso District on Saturday, July 20, 2024, Odrek Rwabwogo, Chairman of the Presidential Advisory Committee on Exports and Industrial Development (PACEID), emphasized the importance of leadership in shaping the country’s production. “Strong leadership is essential for creating a conducive environment for businesses to thrive and for promoting economic growth”.

Rwabwogo also highlighted the role of security in ensuring political stability, which in turn leads to an increase in production, stressing a secure and stable environment for businesses to operate in builds confidence among investors, and encourages growth and development.

He briefly spoke about the history of Uganda and how President Yoweri Kaguta Museveni has shaped the economy from an enclave to what it is today. He preached patriotism urging guests to shun shallow politics and adopt a national collective ethic.

During his speech, Rwabwogo also explained the work of PACEID about the four pillars of markets, standards and compliance, infrastructure, and export credit funding. He outlined how PACEID works to support Ugandan exporting businesses in these areas, helping them to navigate challenges and take advantage of opportunities for growth and expansion.

“By providing guidance and support to local industries, PACEID facilitates the development of export-oriented sectors, including agriculture, manufacturing, tourism, and services that are enabling Uganda to establish itself as a competitive player in the international market. We work closely with various stakeholders, including government agencies, businesses, and development partners, to identify export opportunities, address barriers, and develop policies that promote trade and industrial growth.

Following Rwabwogo’s presentation, the group expressed a need for a vocational training institute in the area to advance skills development. They noted that the area currently has only one government secondary school, which is overly populated and unable to meet the demand for all school-going individuals, hence the need for a vocational institute to enhance vocational training. The entrepreneurs emphasized the importance of investing in skills development to empower the local workforce and drive economic growth in the region.

Coordinated by Francis Kagonyera of Training, Production, and Outreach at PACEID, the event was hosted in Kirinya-Bukasa at the premises of Mr. Kiyengo Richard, a former Mayor of Kira Municipality and an entrepreneur.

Others present were; Mzee Seggane Erukana, former Mayor of Kira Municipality and a businessman, religious leaders from all faiths, NRM Chairman Kira Municipality, Bweyogerere LC3 Chairman Isaac Ssenkubuge, Namigadde Harriet, Nanyonjo Faith, Lameck Kawooya and other local leaders from neighboring sub-counties.

ENPING, China:

The Presidential Advisory Committee on Exports and Industrial Development (PACEID) trade and export delegation visiting China over the weekend held an inspection tour of one of China’s largest integrated textile plants and asked the owners to channel part of their operation in Uganda under incentives that will allow them to supply the Africa market. The Kamhing Textile Company owned by Mr. Tai Chin Wen with his family and listed on the Hong Kong stock exchange has annual revenues of USD600m and processes 100million kilograms of cotton from lint, yarn, and fabric including knitting, printing, dying, and sells to western retail outlets such as Macy’s, Target, Walmart in the US and high fashion sports brands such as Nike and Adidas.

“We do not know much about Uganda and Africa and how to invest there, especially in a delicate product like cotton fabrics. We are not sure about water because we use a lot of steam, the levels of electricity stability, and the overall safety and security of the continent. If you can guarantee these things, we would consider a visit to explore the possibility of a partnership with the Government to source cotton and produce fabrics for the market there” said Mr. Tai Chin. Kamhing Textile Factory has product outlets on over 300 acres handling an integrated textile production, supplying Africa, Korea, Singapore, Vietnam, and many parts of Asia. “We can invest in phases if there are certain guarantees,” said Mr. Dai, General Manager of the company. The company which employs 5000 people has production facilities in Enping and Guangzhou regions in the southwest of China, with headquarters in Hong Kong.

Odrek Rwabwogo who led the nine-person delegation including Ambassador Kiema Kilonzo, Brenda Opus, Allan Mugisha, Joshua Akandwanaho, Enock Isingoma, and others, assured the company saying that “Uganda is at a critical stage of production increases of all agricultural commodities, a young and highly educated labor force and electricity provision at only USD5cents for manufactures. Next year, when we begin production of oil, we anticipate the beginning of a thriving petrol chemical industry that will provide us with dyes for printing for the cotton industry. If you invest today, you are an early bird and President Museveni will offer you all fiscal and market protection to give the country scale in this sector”.

Uganda’s per capita consumption of fabric per annum is 6 meters and total consumption is about 276million square meters, spending substantial amounts of foreign exchange importing used clothing. Both Fine Spinners and Nytil cotton factories in Kampala do not make a significant difference in domestic cloth consumption for imports, giving space for more large-scale investments in the sector to drive productivity at farm and firm levels.

PACEID aims to attract investment in the value chains of the products the country has set its sights on raising USD 6Bn in external earnings in the next five years.

Benton Technologies Company, one of Shenzhen’s leading manufacturers of laptop computers, tablets, desktops, and makers of educational software will be investing USD30m in an assembly and production plant of one million laptops and tablets for Uganda’s primary and secondary schools. The company officials led by Mr. Li Kaifu and Mr. Victor Zhang on Saturday conducted the Presidential Advisory Committee on Exports and Industrial Development (PACEID) delegation in their high-level 20,000 square meter manufacturing facility on the outskirts of Shenzhen city of Guangdong province. The facility employs 300 people and produces 2000 units per day.

PACEID’s nine-person trade and export delegation comprising of government and private sector officials, was led by Chairman Odrek Rwabwogo. The team was in China to conduct buyer-seller sessions for Ugandan agro-industrial products for the China market and attract investments in food and mineral processing in Uganda. Shenzhen town, which is close to Hong Kong, is one of China’s fastest-growing electronics and export centers in the world. PACEID hopes to attract Chinese wholesale and distribution companies for Uganda’s food products. Uganda has a target of new USD6bn in five years from coffee, grains, dairy, beef, bananas, poultry, fruits and vegetables, tourism, cement, steel, and some others from the thirteen key products the government is focusing on. PACEID has set a target of USD100bn work of exports by 2062 when Uganda makes a century as an independent country.

Benton Technologies, said Mr. Li Kaifu, “integrates design, research, and development and is a producer of high-quality products in the computing industry for schools and institutions” He said, “It is a great opportunity to partner with Uganda and fulfill the vision of President Yoweri Museveni to add value to your mineral products by assembling some of our products in Uganda”. He added, “Uganda has provided good incentives to us and if we keep to the schedule, we should be able to bring in some inputs and assemble as soon as practicable”.

The company which sells its products to Amazon, AT&T, Rakuten, and Target Retail, some of the largest retailers and telecommunications providers in the USA, visited Uganda in January this year and met President Museveni who requested them to fulfill the vision of a growing computing industry to support manufacturing in Uganda. The company produces seven- and fourteen-inch children’s tablets for schools, mini personal computers, Point of sales (POS) machines, and conference projection equipment. 

Benton Technologies supplies 30 percent of its products to the US market,15 percent to Africa and the rest to the EU and South America market. It has 31 international customers including the governments of Malaysia, Myanmar (Burma), Kenya and Tanzania. The computing chip sets the company uses are made in partnership with USA’s Qualcomm and South Korea’s Samsung. Odrek Rwabwogo told the Benton Technologies team, “Uganda needs to graduate from the importation of PCs and tablets which cost us more than USD160m annually, and begin assembly and eventual manufacturing of these items in the country.

“The cables, circuit boards, plastic coverings, packaging material, can all be produced in Uganda if we are disciplined and enforce standards and stop taking manufacturing with a sense of casualness”. He added, “I am impressed that the village of Shenzhen of forty years ago, where Deng Xiaoping passed in 1992 before retiring and said China will never be poor again, now receives orders of high-level products from all over the world and it is an excellent city to work and live. I believe that our country too can do this very soon if we keep focused”

Rwabwogo urged Benton Technologies to think through a full value proposition to Uganda incorporating energy solutions for the laptops to village schools, and internet accessibility to facilitate studies for studies and repairs and maintenance online. He also asked to think through a good distribution network that ensures products reach students and schools on time and are kept in good working condition for at least six years.

On Sunday, the PACEID delegation traveled to the region of Xiamen to meet coffee processors and other commodity off-takers.

On the Wednesday, 1st of May 2024, the Presidential Advisory Committee on Exports and Industrial Development (PACEID) and the Directorate of Industrial Training (DIT), in collaboration with the Purple Skills Klinic Foundation led by Douglas Lwanga, held a graduation ceremony at Eden Grounds in Kamwokya. The event marked the successful completion of a skilling training program by over 100 individuals, encompassing diverse fields; cosmetology, soap making, deejaying, baking, photography/videography, modeling, public speaking, graphic designing, and various other vocational skills among others.

The key speakers at the event were Dr. Patrick Byakatonda, the Director of DIT, and Matthew Bagonza, the Head of the Secretariat for PACEID. During their speeches, they congratulated the graduates and encouraged them to put the skills they had acquired to good use by contributing to the growth of the economy.

During his speech, Matthew Bagonza conveyed his heartfelt congratulations to the graduands and thanked Douglas Lwanga for the initiative that is aimed at bettering the lives and livelihoods of the people in the ghettos of Kamwokya before committing continued support for the Purple Skills Klinic going forward.

“The partnership between PACEID and DIT has been instrumental in equipping these young people with the necessary skills to thrive in various industries. We are confident that they will utilize their newfound knowledge and expertise to contribute to the success of Uganda’s exports and industrial development.” Bagonza said adding that the graduates now can use newfound expertise to add value to their respective products and contribute to Uganda’s target of USD 6Bn in the next five years.  

Dr. Patrick Byakatonda took the opportunity to commission the graduates of the Purple Skills Klinic where the graduates were awarded modular occupational competence-based certificates in their respective fields. “The skills they have learned will be invaluable and I believe they will play a crucial role in the nation’s economic growth.”

One of the guest speakers at the ceremony, Duncan Abigaba, a graduate student of international business at the Higher School of Economics in Saint Petersburg, Russia, expressed his delight at being part of the occasion. He extended his gratitude to PACEID for its contribution to empowering the youth in the ghetto with practical and employable skills.

Abigaba emphasized the significance of skilled labor in economic development and advocated for the promotion of locally produced goods in the international market. “Economies are built by skilled people not educated people. I encourage you to use your skills to produce quality goods and services that align with the national, regional, and international standards.”

Amidst the celebratory atmosphere, the graduates were treated to captivating performances by renowned entertainers including Pastor Wilson Bugembe, Nina Roz, Fefe Bussi, and Karole Kasita. These artistes imparted words of encouragement to the graduates, urging them to persevere and continue creating employment opportunities within their respective fields of expertise.

Douglas Lwanga, the Founder of Purple Skills Klinic applauded the joint efforts of PACEID and DIT for their support towards the success of the ceremony. “Thank you Mr. Odrek Rwabwogo, I know you are not here with us today but we appreciate the good work you and your team are doing not only for us but for the entire country.”

This served as a testament to the positive impact of collaborative initiatives aimed at nurturing vocational skills and enabling economic empowerment within communities. As the graduates embark on their professional journeys, they carry with them not only a certificate of accomplishment but also a sense of purpose and determination to contribute meaningfully to Uganda’s socio-economic landscape.

The graduation ceremony was attended by government officials, industry leaders, and community members, all of whom celebrated the achievements of the graduates and their potential to contribute to the country’s economic prosperity. Prominent among these were Hon. Shamim Malende, Kampala Woman Member of Parliament, and Hon. Odoi Onen, Youth member of Parliament for the Eastern region.

At a press briefing this morning, Monday, April 29, 2024 at the Uganda Media Centre, Matthew Bagonza, the head of the Secretariat at the Presidential Advisory Committee on Exports and Industrial Development (PACEID), urged the private sector, particularly those in the tourism industry, to participate in the upcoming first edition of the Kampala City Marathon scheduled for December 2024.

The announcement was made by the Minister of State for Education and Sports, Hon. Peter Ogwang. The Kampala City Marathon is an initiative aimed at boosting tourism and investment in Uganda.

The Kampala City Marathon is being organized by the government through the Ministry of Education and Sports and PACEID in conjunction with the private sector to profile Uganda’s socio-cultural and economic endowment. The marathon will also aim to promote the health of the population- through engagement in physical activity as a lifestyle to prevent non-communicable diseases.

In his remarks, Hon. Peter Ogwang revealed that the marathon is a ten-year project to brand Kampala City and Uganda as a preferred tourist destination as well as a strategy to generate revenue for the country.

“The Kampala City Marathon is poised to be one of the top marathon races in Africa that will be key in helping our country attract tens of thousands of visitors to experience the best of the Ugandan spirit and hospitality. It will also offer us an opportunity to showcase our stellar long-distance running tradition and of course, celebrate the beauty and diversity that makes Uganda truly unique. We also have the added benefit of doing this while keeping our people fit and thus reducing the burden of Non-Communicable Diseases.”

Hon. Ogwang also thanked President Yoweri Kaguta Museveni, who is passionate about physical activity, for fully funding this first-ever edition of the Kampala City Marathon. “We thank His Excellency the President for his support and commitment to the physical well-being of Ugandans”.

The Kampala City Marathon will have four major races; 42.195km, 29.097km, 10km, and 5km. These events are expected to start and finish at the Mandela National Stadium and will be open to elite and regular local and foreign runners/joggers. The vision is to involve over 65, 0000 participants from all over the world in the 10 years.

Bagonza, speaking at the briefing, emphasized the importance of the private sector’s involvement in the success of the Kampala City Marathon. “We are excited to be launching the first Kampala City Marathon that will debut in December 2024, and we are calling on the private sector, especially those in the tourism industry, to come on board and be part of this exciting event”.

PACEID under the leadership of Odrek Rwabwogo is working with several government departments to help drive up Uganda’s export earnings through a multi-pronged approach, to increase export earnings to the country by more than 6 billion USD in the short to medium term and the Kampala City Marathon is one of such avenues.

The idea is supported by the Commonwealth Secretary General’s Special Envoy for Sport, Enterprise and Development who is also the former Kenyan Cabinet Secretary for Sports, Heritage and Culture, Amina Mohamed. Among her numerous wins are the revamped and very successful Kenya Safari Rally and the Nairobi City Marathon.

Former Cabinet Secretary Amina and her compatriot Ambassador Julius Kiema Kilonzo will be working with PACEID to help realize this dream. They will be supported by the Golazo team, a Belgian event management company with vast experience in organizing international marathons all over the world like; in Berlin, Nairobi, Rotterdam, and Brussels among others.

Robert Verbeeck from Golazo expressed confidence that the Kampala City Marathon will become a premier sporting event in the region, and also encouraged the private sector to get involved to make this a success.

The National Council of Sports and Uganda Athletics Federation are also involved in the organization to ensure that the marathon becomes a success.

The first edition of the Kampala City Marathon is scheduled to take place on the first weekend of December 2024, and organizers are expecting a strong turnout from both local and international participants.

The Chairman of the Presidential Advisory Committee on Exports and Industrial Development (PACEID) Odrek Rwabwogo has encouraged the graduates of an industrial skilling program not to be afraid of failure, to cultivate a positive attitude, and to develop the right mindset to succeed in their chosen fields. This was on Friday 23^rd February 2024 at Duhaga Secondary School playground in Hoima City where 6112 individuals from Bunyoro Sub-Region graduated in various fields after completing a six-month Skilling Program.

The 6112 individuals were awarded certificates in various fields including; piggery, fish farming, fruit farming, bricklaying, baking/cooking, photography, radio and television presenting, computer application, tailoring, motor vehicle mechanics, goat farming, music and soap farming among many others.

The skilling program is an initiative of the collaboration between PACEID and the Directorate of Industrial Training (DIT) under the Ministry of Sports and Education.

Rwabwogo, who was the Chief Guest, shared personal experiences to inspire the graduates and emphasized the importance of learning from failures and bouncing back stronger, rather than being disheartened by setbacks. “Achieving success requires a positive attitude and a mindset that refuses to quit. PACEID recognizes the potential of the Bunyoro Sub-region in contributing to Uganda’s export sector, and has designed this program to provide the necessary skills and knowledge to thrive in various industrial sectors and contribute to the growth of export-driven economies.”

He urged the graduates to view failure as an opportunity for self-reflection and improvement, rather than a reason to give up on their dreams. “Failure is not the end of the road but a stepping stone towards success,” Rwabwogo said passionately. “Do not be afraid to take risks and face failure head-on. It is through failure that we learn valuable lessons and can grow as individuals.”

Dr. Patrick Byakatonda, the Director-DIT thanked PACEID for their efforts in enhancing participants’ employability and enabling them to seamlessly transition into the workplace. “This approach aligns with the principal goal of the initiative, which is to foster economic growth by nurturing a skilled and competent workforce in the Bunyoro Sub-region. By leveraging each other’s strengths, DIT and PACEID aim to create a robust and complex training curriculum that addresses the specific requirements of different industrial sectors within the Bunyoro Sub-region and the entire country.”

Dr. Byakatonda further encouraged the graduates to upgrade their skills to higher vocational-level competencies to compete better in the global market.

Hon. Mary Grace Mugasa, the State Minister for Public Service applauded PACEID and DIT for the skilling initiative that saw thousands of individuals get certified and pledged to support the cause whenever she is called upon. “This skilling program will create a lasting impact on the industrial landscape of Bunyoro Sub-region. We are grateful that our people are going to be certified and be recognized at an international level.”

Matthew Bagonza, the Head of the Secretariat at PACEID cautioned the graduates about keeping discipline and urged them to aim for higher rewards. He expressed gratitude to all who contributed to the successful completion of the training and assessment in Bunyoro. “Today’s graduation ceremony serves as a testament to the hard work and dedication of the program participants, as well as the successful collaboration between PACEID and DIT. Thank you Dr. Byakatonda and your team.”

As the chairman of PACEID, Rwabwogo continues to inspire and empower individuals in Uganda to strive for success and contribute to the country’s overall economic growth.

By equipping individuals with the skills and knowledge necessary for success in the global marketplace, the initiative aims to unlock the region’s economic potential and pave the way for a prosperous future.

The graduation ceremony was attended by a considerable number of prominent leaders in the Bunyoro Sub-region including; Rev. Fr. Dominic Ndugwa Ateenyi, Rev. Francis Mugisa Amooti, Hon. George Tinka Amooti, Hon. Muhanuli Bosco Amooti, Sheik Musa Atwooki, Hon. Lawrence Bategeka Ateenyi, Bakutaga Andrew Ateenyi, Magara Fitz Gerald John Ateenyi and many others at different levels.

The Presidential Advisory Committee on Exports and Industrial Development (PACEID) in partnership with the Directorate of Industrial Training (DIT) have graduated 4675 students in various fields in Mukono. The graduates successfully completed a six-month competency certificate training program. 

Held under the theme ‘Skilling for Industrial Development: Promoting Employable Skills’, the graduation ceremony took place on Thursday 25/01/2024 at Mukono Boarding Primary School in Mukono Municipality with PACEID Chairman Odrek Rwabwogo officiating as the Chief Guest.

The program aims to equip individuals with the necessary skills to promote industrial development and increase exports.

Students were certified in various fields including; electrical engineering, piggery, brick laying, coffee farming, poultry farming, tailoring, rabbit husbandry, photography, soap making, art and crafts designing, carpentry, motorcycle maintenance and styling among others. During the six-month program based on a modular competency framework, PACEID and DIT devised a comprehensive curriculum that covers both theory and practical aspects.

Rwabwogo congratulated the students for successfully completing the skilling program noting that it marks a special milestone in their journey towards self-reliance and professional growth. “The skills and knowledge you have acquired in various fields will undoubtedly open doors of opportunity for you in the job market and contribute to the overall development of our nation. As graduates of this program, you are now equipped with the necessary skills to excel in your chosen field. Remember that learning doesn’t stop here, it is a lifelong process.” Rwabwogo told the graduates. 

He revealed that the collaboration between PACEID and DIT underscores the government’s commitment to fostering a skilled workforce capable of driving industrial growth. 

“Today is an important day to bring to fruition the collaboration the collaboration between PACEID and DIT, you can hear the word ‘Industry’ in both. We cannot attract investments, factories into the country if we don’t have qualified labour. But we also cannot train all the skills we need in such a short time because it is expensive. When DIT looks at the work of exports and ties it to industry and trains and certifies people in a short time on basic skills; how to rare chickens for exports, how to run a farm. These are basics but they are a very good start. When you certify these kinds of skills, they can carry these to factories and find work but also make it easier for people to find a little bit trained labour than rushing to universities which are often theoretical.” Rwabwogo noted while also emphasizing the national collective ethic.  

Rwabwogo further expressed appreciation to DIT headed by Dr. Patrick Byakatonda for the collaboration and support through the program stating that it is through these partnerships that we can create meaningful change and transform lives of many. 

Dr. Patrick Byakatonda- Director of the Directorate of Industrial Training thanked the trainers and instructors who worked tirelessly to impart knowledge and expertise in the graduates. 

He congratulated the students while cautioning them of the challenges ahead. “As we celebrate this milestone, let us not forget the challenges thar lie ahead. The industrial landscape is constantly evolving, and it is imperative that we continue to adapt and stay ahead of the curve. Therefore, I encourage you (graduates) to never stop learning and to continuously upgrade your skills.” Dr. Byakatonda told the graduates during his speech. 

The chief mobilizer for the training program in greater Mukono, Pastor Samuel Lwandasa highlighted the importance of this initiative and its positive impact on the beneficiaries and the community at large. He further applauded Rwabwogo and PACEID team for the efforts in reducing poverty through skills development. 

Africa in 2019 just before COVID-19 induced lockdowns exported USD421bn and received USD31b in development assistance and USD40bn in FDI. Uganda lies somewhere small in these figures and it shows you how much exports dwarf aid only if we can focus. This export level is still so small for a group of human beings (Africans) who constitute 17% of the world population. Even worse the concentration of these exports is just simply commodities – minerals, oil and agricultural products that are unprocessed. This is why we keep awake driving export growth for Uganda and we will go anywhere, meet every criticism and work with joy; for we are called in our time to fix some things not to lament.

This is why I thank the partnership we have developed with Serbia and the Balkans to ensure that processing of coffee, handling of fresh fruits and vegetables and other products is done at the entebbe free zones area and make it easier to ship in bulk. The Hon. Ivica Dacic, foreign minister for Serbia and its former PM, came to the free zones to inaugurate the start of the hub at entebbe and called on the free zones authority. I thank Bratislav Stoiljkovic, our trade representative who is opening a third Uganda connect trade hub to make our products known and accessible from Uganda. Mr. Mark Pursey, our Trade Representative in UK will too be opening a hub in London this year as we prepare for the Africa- UK summit.

These efforts make our country come out of woodworks on trade and export matters. We are way behind in how nations compete and are instead locked in shallow peripheral political conflicts instead of focusing on what builds us as a country. PACIED target is 25 trade hubs across the world in the next ten years. This will attract technology and skills, capital investments and develop better supply chains for our products.

In the last decade exports of agricultural products that are of high value have grown only one percentage points yet the continent grows at 3% of GDP and her population at 2.5%! If this doesn’t shock people into reality, what will in terms of what needs to be done to keep Africa stable and growing?

So yesterday we articulated Uganda’s trade policy to the Serbian government delegation as:
1) We will offer tax and infrastructure incentives in return for removal of taxes on Ugandan products into Serbia and the Balkans.
2) We will insist on assembly and manufacturing of agricultural equipment such as coffee machines and processing of juices instead of export raw products to them.
3) We will help with the logistics and supply chain improvements, packaging and packing materials in return for them to process portions of the products here.
4) We will appoint an Honorary consul who will drive trade and not the ones who drink champagne and sell hardware to our country. We will be intentional on growing this trade relationship by signing a new bilateral agreement this year to capture these elements.

Thank you.

The Chairman of the Presidential Advisory Committee on Exports and Industrial Development (PACEID) Odrek Rwabwogo has rallied East Africans to adopt export-driven economies for regional transformation.

Rwabwogo, who doubles as the Senior Presidential Advisor-Special Duties, made the remarks at the third and final day of the three-days East African Trade and Investment Summit at the Kampala Serena Hotel on Wednesday, January 27, 2024.

He was part of panel discussing how to grow regional economies at the high-profile summit that was organized on the sidelines of the 19th Non-Aligned Movement (NAM) and the 3rd South Summit (G77). He shared stage with Humphrey Nzeyi- Chairman of Private Sector Foundation Uganda, MTN Uganda CEO Sylivia Mulinge, Kudakwashe Matereke-Regional Chief Operating Officer of AFREXIM Bank and Dr. Thangvel Palnivel from United Nations Development Programme (UNDP Uganda).

Alongside the panel discussion was a Business-to-Business meeting between Afroexim Bank, DTB, National Housing, Centenary Bank discussing the Packages they can offer to the private sector.

Rwabwogo shed light on PACEID’s interventions and their role in helping Uganda achieve its ambitious $6 billion target in export earnings by 2028. He highlighted the PACEID’s focus on four key areas: market research, standards and compliance, export infrastructure, and export financing. These initiatives aim to address the main challenges faced by exporters and improve the overall competitiveness of Ugandan products in international markets. “By understanding market trends and consumer preferences, exporters can align their products to meet international standards and target niche markets, ultimately boosting export earnings.”

Rwabwogo stated that these reforms will allow our government to re-align the thinking and help to strengthen the productive capabilities of our businesses.

“PACEID has invested in a team of researchers to inform our strategy, planning and decisions. Collaboration with Private and Public sector stakeholders in Uganda trade and investment is essential.” Rwabwogo noted while urging all stakeholders to exercise agency and drive forward the excellent and transformative trade and investment ideas discussed at the Summit.

The rest of the panelists discussed various aspects of trade and investment, including regional integration, market access, investment promotion, and trade facilitation.

John Bosco Kalisa emphasized the need for harmonized trade policies, streamlined regulations, and enhanced infrastructure to facilitate seamless trade flows among member states.

The discussions also delved into specific sectors that offer significant potential for trade and investment in East Africa. Agriculture, manufacturing, and services were highlighted as areas where there are ample opportunities for growth and development.

The East Africa Trade and Investment Forum provided a platform for policymakers, business leaders, and investors to exchange ideas and explore potential partnerships.

Held under theme “Deepening Cooperation in Trade, Tourism and Investment for Shared Global Affluence”, the forum started on 15th January 2024 and was officiated by the 1st Deputy Prime Minister and the Minister of East African Affairs Rt Hon. Rebecca Alitwala Kadaga and was officially opened by the Vice President Her Excellency Jesca Alupo on Tuesday 16th January 2024. The forum was been attended by over 500 delegates from 19 countries; Uganda, Qatar, United Kingdom (UK), Türkiye, Kenya, Egypt, Algeria, India, Cuba, China, South Africa, South Sudan, Italy, Tanzania, Ethiopia, Zambia, Saudi Arabia, Bulgaria and Morocco.

The forum was also addressed by the EAC Deputy Secretary General – Customs, Trade and Monetary Affairs Ms. Annette Ssemuwemba Mutaawe. She underscored the EAC policies on ensuring that the EAC is an attractive destination for trade and investment. Such include the Customs Union and Common Market with no tariffs and harmonized rules of origin, cost, and time of doing business in EAC which is reduced with 13 One Stop Border Point (OSBP), and there is common infrastructure to process goods in customs. She committed that the EAC secretariate is ready and capable to facilitate trade within the community.

Rt. Hon. PM, Amb. Jan Sadek the Head of EU Delegation in Uganda also highlighted the positive trade balance that Uganda has maintained and a top recipient of FDI with a lot of potential for business in the country. He pledged EU – EAC partnership in investment and trade based on the existing bilateral agreements and invited investors to the EU Business Summit which is due this year.

While closing the forum, Humphrey Nzeyi noted that there is urgent need to;

1. Scale-up cross-country investments in connectivity and high-quality infrastructure across the region both physical and digital connectivity.
2. Invest in Bwindi and Mgahinga tourism infrastructure especially tourism roads, airports, and internal flights by Uganda Airlines. Data shows that money invested in such strategic infrastructure can be recovered in a period of less than 3 years.
3. Build the capacity of Small and Medium-sized Enterprises (SMEs) to harness the potential of the AfCFTA. Strengthening the competitiveness and export readiness of SMEs in regional value chains through trade financing and business development services is crucial.
4. Strengthen regional cooperation to eliminate the persistent trade barriers.
5. Invest in cross boarder infrastructure such as roads, cargo airlines and railways to facilitate trade.

The 1^st East Africa Trade and Investment Forum was organized by the Government of Uganda through the Ministries of Trade Industry and Cooperatives and Foreign Affairs, PSFU, UNDP Uganda, Stanbic Bank, National Housing and Construction Company, NSSF, Banana Industrial Research and Innovation and NEC-Streit – Armoured Vehicles among many others.

The Presidential Advisory Committee on Exports and Industrial Development (PACEID) on Wednesday, December 6, 2023 convened several ministries, departments, and agencies (MDAs) to discuss the TradeXchange, a digital export transformation platform being developed by Technology Associates at their offices along Yusuf Lule Road, Plot 23 in Kampala. The MDAs overwhelmingly pledged full support to the TradeXchange Platform that is key for Digitalization and growth of Uganda’s exports.

The orientation meeting with the MDAs was facilitated by PACEID so that Technology Associates could provide an update on the progress made thus far and to share a detailed plan, including the objectives, schedule, methodology and tool to be used during the Needs Assessment and requirements Gathering phase for stakeholder feedback and buy-in.

The key stakeholders in the meeting included officials from Ministry of Agriculture, Animal Industry and Fisheries (MAAIF), National Information Technology Authority Uganda (NITA-U), Uganda Export Promotion Board (UEPB), Uganda Coffee Development Authority (UCDA), Uganda Revenue Authority (URA), Hortifresh (FFV) Association Uganda and Ministry of Trade, Industry and Cooperatives (MTIC).

TradeXchange seeks to help exporters simplify trade processes and navigate complex procedures and regulations. Through this platform, Ugandan businesses will be able to connect with buyers and sellers worldwide, find competitive pricing and product opportunities, and submit and track electronic trade documents. All of these processes are streamlined using technology, resulting in time and cost savings for businesses turning to export.

The platform is intended to make a significant impact on the export industry in Uganda, as it tackles some of the most common barriers that local businesses face in the international market.

During the meeting, Technology Associates Chairman Girisch Nair highlighted TradeXchange’s potential to transform the entire Ugandan export industry, boosting the country’s export performance, and ultimately contributing to the country’s economic growth. He further emphasized the importance of support from MDAs in this process. “We need to come together as a nation to use TradeXchange to harness great technologies and move exports forward. This is very important as we embark on this project” stated Girisch Nair. He appreciated PACEID led by Chairman Odrek Rwabwogo for current strategies already being implemented to incentivize export-oriented businesses and initiatives.

Matthew Bagonza, PACEID Head of Administration/Operations expressed gratitude towards the MDAs and the private sector stakeholders for responding to the invitations to attend the orientation workshop. He asked NITA-U to provide guidance during this journey so as to avoid making mistakes. “We hope to establish an advanced sustainable national digital platform and ecosystem to manage Uganda’s trade activities across borders.”

Bagonza informed the meeting that Rwabwogo was unable to attend because he is currently out of the country on a similar cause making a case for Uganda’s exports. “Chairman is passionate about trade and exports in particular. He wants to improve our export earnings and is urging exporters to embrace the use of technology”.

Uganda has a target of USD 6bn in the next five years as export revenues across key products in selected markets.

PACEID Executive Committee Member Mahmood Hudda presented the Digitalization Master Strategy to the MDAs stating that its implementation will not only be crucial for Ugandan SMEs but also for larger exporters looking to expand their market reach. ”The collaboration between PACEID, Technology Associates and MDAs will be vital to ensure that TradeXchange fulfills its potential as a driver of economic growth for the Ugandan business community.”

Dr. Paul Mwambu, Commissioner- Crop Inspection and Certification at MAAIF welcomed the initiative noting that the engagement was good and timely adding that the ministry is looking forward to working with PACEID and Technology Associates to make TradeXchange a reality. “This platform will certainly improve our market access. Traceability will be better because we shall have actual data. This digitization process makes so much sense and speaks to all the challenges we are facing in export. I applaud Technology Associates and PACEID. MAAIF fully endorses what you have put on ground”.

He however cautioned that there must be due diligence. “This will help to know the key importers and exporters and what has been traded. Such information is required for us to make informed decisions regarding trade.”

Dr. Mwambu urged members to embrace the digital era as it reduces risks of forgery involving paper work saying that since going digital with E-phyto, interceptions have reduced by 97%.

Andreas Nocolaides, CEO- Great Lakes Coffee Uganda Ltd suggested that the developers of TradeXchange be sensitive when it comes to data collection as the data belongs to the farmers. “This is an amazing opportunity to have uniformity for brand Uganda. Transparency will transform our economy.” he expressed.

Godson Mwesigye, Ag. Assistant Commissioner, Uganda Revenue Authority- Customs pledged the tax body’s full support and requested that PACEID coordinates this project to ensure traders are abiding by the laws. “The integrity of our business people (exporters) must be checked. URA is here to fully support this project.”

NITA-U Director Collin Babirukamu reaffirmed their support and commitment to seeing platforms like TradeXchange succeed. “This TradeXchange project is a move in the right direction and it resonates with our E-single window. It will definitely help with export verification.”

Samuel Kawalya, Senior Trade Information Executive at Uganda Export Promotion Board (UEPB) emphasized the importance of the TradeXchange platform. “Companies do business but countries trade. We are ready to work together to ensure the country continues to do sustainable trade and also change the mentality of our business people and have a good reputation out there.”

The insights gathered during this workshop will be instrumental in guiding the project through its next phase as Technology Associates expressed its commitment to helping Ugandan exporters succeed in the international market.

Other members in the meeting were; Mwanje John and Caroline Nankinga (both from MAAIF), Atwine Loyce from Fresh Cuts Uganda Ltd, Nsamba Taufeeq, Augustine Ssekyondwa (both from NITA-U), Steve Huges from Uganda Agribusiness Alliance, Maria Bisamaza, Allan Agaba, Jonathan Kaweesa, Joshua Magambo, Rowland Nkahebwa, Victor Mugasa (all from PACEID), Ajesh Sasi, S. Kaleeswaran, A. Balachandran, Naveen Kumar, Henry Tumusiime, Douglas Onyango, Suresh Thirumalaisany, Kwaiwia Humphrey and Resper Nyivuru (all from Technology Associates).