In a landmark move, the government of Uganda and the government of the Republic of Serbia have today, Thursday, October 25, 2024, held the first session of the Joint Commission for Trade Cooperation in the City of Nis, Serbia. During the session at City Hall in the City of Nis, both states agreed to revive the trade agreement that was signed between the government of the Socialist Federal Republic of Yugoslavia and Uganda seeking to enhance and develop economic cooperation and bilateral relations.

H. E. Mr. Tomislav Momirović, Minister for Internal and Foreign Trade of the Republic of Serbia, and Gen. Wilson Mbasu Mbadi, State Minister for Trade at the Ministry of Trade Industry and Cooperatives signed on behalf of their countries respectively. The two have expressed their satisfaction with the historic steps taken and agreed to intensify future cooperation.

Gen. Mbadi is leading the Ugandan delegation in Serbia composed of officials from the Ministry of Trade, Industry and Cooperatives, Ministry of Foreign Affairs, Ministry of Agriculture, Animal Industry and Fisheries, Ministry of Works and Transport, Uganda Civil Aviation Authority, Uganda Airlines, State House Diaspora Affairs Unit, and the Presidential Advisory Committee on Exports and Industrial Development (PACEID) under the leadership of Odrek Rwabwogo.

Present to witness this historic agreement was Uganda’s Ambassador to Rome, Elizabeth Paula Napeyok who announced the appointment of Mr. Bratislav Stoiljkovic as Uganda’s Trade Envoy to Serbia.

Important to note is that the advancement of these relations was after H.E. Yoweri Kaguta Museveni visited his Serbian Counterpart President Aleksander Vucic in July 2023.

Gen. Mbadi has underlined the importance of the President’s visit and emphasized that this, along with bilateral meetings, highly contributes to the promotion and development of the overall relations between the two countries.

“On behalf of my delegation, we bring you heartfelt greetings from H.E. the President, and the People of the Republic of Uganda. I would like to register our appreciation for the warm, welcome you have accorded to us and the wonderful facilities you have placed at our disposal since we arrived in this beautiful Country. Uganda and Serbia enjoy historical ties based on mutual respect dating back at the time of H.E Josip Broz Tito. This Joint Session is a follow-up of the State Visit by H.E President Yoweri Museveni in 2023 when he met with His Counterpart H.E Aleksandar Vučić President of the Republic of Serbia in July 2023. I therefore, commend our Trade Representative in the Republic of Serbia, Mr Bratislav, and the Chairperson of the Presidential Advisory Committee on Exports and Industrial Development (PACEID) Mr Odrek Rwabwogo, for working tirelessly to ensure that the efforts of our two Presidents are taken forward. We can cooperate in other sectors besides trade such as Science Technology and Innovation, Tourism, Education, Culture and others agreed upon between the two nations.”

Hon. Tomislav expressed optimism about building on the already-established political relations to enhance trade. He further noted that President Museveni’s visit to Serbia last year was a game-changer in the relations between the two nations. “Our relations with Uganda are deep-rooted. As the successor of Yugoslavia, we would like to continue cooperation with not only Uganda but all of Africa. We always like to work jointly with our allies with respect for mutual benefit instead of taking their resources as raw materials. We can do much more to boost our economies with this agreement and my government is committed to ensuring that what has happened here today is just the beginning of better things to come in the future. We look forward to the next engagement in Uganda.”

PACEID chairman Rwabwogo has thanked Hon. Tomislav and his government for the kind of work done between Serbia and Africa to revitalize what was lost over time. He expressed his admiration for the city of Nis and its rich history considering it is the birthplace of Constantine the Great. “Being in the City of Nis to sign this agreement, a city where you defended your country and made it the capital during World War One, gives me pleasure. The museums, the beautiful people, and the rich culture of Nis are a testament to how much you have resisted. I want to also thank President Vucic for welcoming President Museveni. These two think alike. They think differently and independently and they are a blessing to the people of Serbia and the people of Uganda.”

Rwabwogo explained the ‘Six Step Model’ that Uganda is adopting not just for coffee but other products to be exported to Serbia and other Balkan states. The model involves; 1. Processing at home to leave some value at home, 2. Distribution at retail level, 3. Assembling of machines at home using Serbian technology, 4. Opening cultural exchange and trade (both in Uganda & Serbia), 5. Renewing bilateral agreements to make them work for both Ugandans and Serbians and 6. Using these bilateral agreements to reduce or completely remove tax to support each other’s prosperity.

Rwabwogo added that Uganda is working towards advancing to data and analytics ecosystems, strengthening negotiation capacities between the European Union and other countries, building more capacity and authority to serve Serbian companies better, and setting up industrial parks to ensure sustainable supply of Ugandan products to Serbia, which he referred to as ‘SERBIA 2.0’.

Newly appointed trade envoy, Bratislav, hailed President Museveni for creating an environment that has enabled businesses and investors to operate seamlessly, especially peace and stability in the region. “This is a special occasion to be with my brothers and sisters from Uganda in the City of Nis, my birthplace. We want Ugandan products not only in Serbia but the entire Balkan region and beyond.”

The Ministry of Works and Transport and its Serbian equivalent also signed the Bilateral Air Services Agreement (BASA) to facilitate code sharing and direct flights between Uganda Airlines and Air Serbia, enhancing connectivity and trade between the two countries and other African destinations. Tumusiime Aggrey, Senior Air Transport Officer in charge of Regulation represented the transport ministry while Ms. Mirjana Cizmarov, Director General, Civil Aviation Directorate, represented Serbia during the signing.

Tumusiime acknowledged the Presidents of both countries for initiating a commercial diplomatic relationship in July 2023 noting that the BASA would improve connectivity, trade, and social-cultural relations between Uganda and Serbia. “Ugandan airspace is safe and secure for commercial aviation after following the International Civil Aviation Organization (ICAO) and security audits where we passed above the global level. On behalf of my Minister, I congratulate both Serbian and Uganda representatives for delivering the aspiration of the Heads of State.”

Government representatives from both parties presented the current economic situations in their respective countries and considered the trends in bilateral trade and economic relations, including the data on investment incentives and protection of investment.

Dr. Paul Mwambu, Commissioner Crop Inspection and Certification at the Ministry of Agriculture, Animal Industry and Fisheries, and Cleopas Ndorere, Commissioner for External Trade and the Ministry of Trade, Industry and Cooperatives made the case for Uganda.  

It was agreed that the second Session of the Joint Trade Commission between the Republic of Serbia and the Republic of Uganda will be held in Kampala, in February 2025, the exact date will be agreed upon through diplomatic channels.

The Presidential Advisory Committee on Exports and Industrial Development (PACEID) proudly announces the successful conclusion of the inaugural Pan African Congress Business Forum, held from October 7-10, 2024, at the Commonwealth Resort in Munyonyo. Organized in partnership with the Africa Global Chamber of Commerce led by Uganda’s Trade Representative in the US, Dr. Olivier Kamanzi and key players from Uganda and the United States, the forum aimed to enhance Uganda’s export potential to the U.S. market.

The forum run under the theme, “A Diaspora Homecoming: Navigating the Next 100 Years”.

H.E. President Yoweri Kaguta Museveni was represented by Vice President H.E. Jessica Alupo at the official opening of the forum. In his speech, read by the Vice President, Yoweri Kaguta Museveni appealed to the US business community to invest in Uganda and expressed gratitude for existing partnerships with the US, particularly in the areas of security, health, and education. He cited successful ventures such as DET Imports from Michigan, which has ordered 600,000 sachets of processed ready-to-drink coffee and invited further investment in computer assembly and technology.

“I invite you to use the Africa Common Market (AfCFTA) that we launched a few years ago to drive trade within our continent to bring technology, skills, and capital to achieve the strategic objective of your continent. I thank PACEID, the organizers of this event and I welcome you all to Uganda. I am inviting you to use this week to think together with me and our people, on how to bring the necessary change in Africa and the US to improve person-to-person exchange and build closer cooperation in the economy. By doing this, we shape the kind of society of Africans we are all proud to live behind for the next generation.” said the President.

In his remarks, PACEID Chairman Odrek Rwabwogo highlighted the committee’s efforts to grow Uganda’s economy through exports and hit the extra USD 6 billion target in export revenues by 2028 and USD 100 billion by 2062. He further emphasized Uganda’s readiness for business. “Uganda must become a nation of manufacturers and exporters of complex goods. By 2062, our exports must reflect a diversified and competitive economy.”

Robert Blackwell Jr., a U.S. tech Entrepreneur & expert on technology innovation emphasized the importance of dignity and opportunity for black communities globally. “The prosperity and dignity of the black man lies in the connection between Africa and its people in the Americas. There is a big global market opportunity ready for us. Now is the time, Africa is the place.”

Hon. David Bahati delivered closing remarks at the close of Day Two. He praised the event for its practical nature, remarking on the importance of tangible results. “In many business forums, we sign MOUs, and after two or three months, you can’t find an MOU but today, we have signed not just an MOU but an LOP.” He highlighted partnerships as crucial for Uganda’s ambitious plans to boost the economy from USD 55 billion to USD 500 billion by 2062 through export promotion and import substitution.  

Some of PACEID’s local partners were; the Presidential Initiative on Banana Industrial Development (PIBID), Private Sector Foundation Uganda (PSFU), East African Business Council (EABC), Uganda Communication Commission (UCC), Uganda National Chamber of Commerce (UNCC), UG EXIM Limited, Trademark East Africa, Government Citizen Interaction Centre (GCIC), Creatives, and various MDAs.

Key Outcomes of the Forum:

Annual Buyers Forum: PACEID is committed to promoting Ugandan products globally, with plans to conduct at least three market summits each year across Africa, America, and Europe. The Pan African Congress Business Forum will now be an annual event every July, focusing on connecting pre-qualified buyers and suppliers of Ugandan products from different regional trading blocks.

Notably, this year the DET Imports from Michigan signed agreements with JAHL for three 20-foot Containers of new ICED ready-to-drink coffee and with Amafh Farms, one container of  Macadamia nuts. Additionally, the American delegation had a meeting with H.E the President and visited several Ugandan exporting companies, including the Presidential Initiative on Banana Industrial Development for the Tooke flour, Amafth Farms in Mityana for Macamadia, and  CTC Convention Center in Mpigi for tourism.  They also visited Kiira Motors, and Source of the Nile in Jinja to gain insights into the local value chain.

Investment Attraction: The forum successfully showcased Uganda’s potential in the electronics, computing, infrastructure, and tourism sectors. PACEID aims to forge strategic partnerships that will drive economic development and position Uganda as a tech and innovation hub in Africa.

Cultural and Personal Engagement: The forum also fostered personal connections between the American delegation and Ugandan leaders, including a meeting with Mr. Robert Blackwell Jr., a prominent entrepreneur from Chicago. H.E. the president allowed Mr. Blackwell to establish an analytics center in Uganda. This will create efficient systems, further bridging business relations and enhancing understanding of Uganda’s unique cultural and business environment.

The Pan African Congress Business Forum marks a significant step toward strengthening economic ties and collaborative opportunities between Uganda and the United States.

During a meeting held today at State Lodge, Nakasero, on the sidelines of the ongoing Pan African Congress Business Forum (PACBF), the President said: “I am very happy to meet you. You are most welcome here in Uganda. This is the right place and time to invest. We have everything here.”

The group, including delegates from the American diaspora and others, are currently participating in the Pan-African Congress Business Forum, which began on October 6th and will conclude on October 12th, 2024, at Speke Resort, Munyonyo, Kampala.

The conference aims at strategizing trade and investment in Uganda as a gateway to the East African Community and Africa, positioning the country as a new technology and innovation hub for Africa, understanding the US standards and Uganda’s progress in improving compliance, leveraging the influence of the African diaspora in the US, among others.

The delegation was led by Mr. Odrek Rwabwogo, Chairperson of the Presidential Advisory Committee on Exports and Industrial Development (PACEID).

The investors expressed interest in various sectors such as manufacturing, tourism, food and vegetables, crafts, coffee, banana flour and vanilla.

They also discussed setting up a computer assembly plant in Uganda and positioning the country as a hub for technological manufacturing in the region.

President Museveni informed the delegation that Uganda, like much of Africa, is rich in resources and ripe for investment.

The President reflected on Africa’s historical struggles, tracing the continent’s exploitation by foreign powers over the past 600 years.

He recounted how Africa had been colonized by 1900, following centuries of plunder and the atrocities of the transatlantic slave trade.

President Museveni also linked Africa’s subjugation to selfish leadership, saying, “Our ego-centric chiefs and kings, out of selfishness, could not unite us to fight these people.”

The President further delved into the history of European exploration, explaining how the Ottoman Empire’s capture of Constantinople in 1453 blocked European access to the Silk Road, prompting explorers like Christopher Columbus and Vasco da Gama to seek sea routes around Africa.

While these explorations were initially positive for Europe, President Museveni emphasised that they soon became tainted by the evil of slavery.

“The first slaves were captured by the Portuguese in 1441. What should have been a celebration of scientific progress turned into 500 years of exploitation and wars,” he said.

The President also noted that technological advances such as shipbuilding, gunpowder, and the printing press were used not for humanity’s collective good but to oppress others.

On the other hand, President Museveni reiterated his vision for African prosperity, which he sees rooted in production and market access.

“If Africans want prosperity, it comes from producing goods or services and selling them,” he asserted.

President Museveni highlighted the need for African countries to access larger markets, pointing out that Uganda’s internal market of 46 million people is insufficient for sustained growth.

“The fragmentation of the African market is a big disaster,” he warned, adding that African nations must unite economically to avoid the fate of Latin American countries, which, despite their natural wealth, still rely heavily on the United States for prosperity.

“Despite their wealth in natural resources, they still run to the USA for medical care, education, and other benefits,” President Museveni said, stressing the importance of economic independence and collaboration for Africa’s future.

On his part, Mr. Richard Blackwell, a Chicago-based entrepreneur, also spoke passionately about the future of African economic growth and the need to work towards it. Representing investors, Mr. Blackwell emphasised the importance of dignity and opportunity for black communities globally.

“Your Excellency, I have watched many of your videos on YouTube and I was really impressed by your passion for Africa. What I realised is that you care deeply for Africa. When people live in dignity, the whole world can be better,” Mr. Blackwell said.

He stressed that black people should not remain at the bottom of global economic structures, expressing hope for a future where dignity and progress are accessible to all.

Reflecting on his personal journey, Mr. Blackwell shared insights from his childhood, growing up in a segregated neighbourhood in Philadelphia.

Despite the economic hardships faced by his family, he credited his parents for instilling values of character and perseverance.

“Our history, especially the history of black people in the U.S., is often overlooked,” he remarked.

Mr. Blackwell highlighted historical figures like James Forten, a successful African American businessman in the 18th century, who played a crucial role in the abolitionist movement.

He also drew inspiration from Booker T. Washington’s 1895 speech at the Atlanta Exposition, emphasising the importance of black economic inclusion in America’s development.

“Washington believed that if blacks are excluded from the economy, they will be disproportionately involved in crime. But if included, they can add immense value to the nation,” he noted.

Blackwell further discussed the parallels between the economic models of other nations and the potential for African development. He cited India’s economic transformation, which lifted millions out of poverty by focusing on services rather than manufacturing.

“In 1991, India reformed its economy, and in just 20 years, it moved millions of people out of poverty. This was largely due to doing business with the United States,” he explained.

He underscored the importance of creating a data-driven industry in Africa that could fuel growth across other sectors, particularly through analytics.

“In a commodities industry, if you don’t have sophisticated analytics, you won’t survive. Analytics will allow us to capture more value in global supply chains,” Mr. Blackwell noted.

Concluding his remarks, Mr. Blackwell called for the creation of world-class capabilities in Africa, starting with Ghana, to harness the power of data and services.

“We can build something powerful here, not just for Africa, but for the global stage. This is a journey we must take together, leveraging our collective strengths,” he noted.

The meeting was also attended by the Minister of Finance, Planning and Economic Development, Hon. Matia Kasaija.

The ministers present and government officials

The Ugandan entrepreneurs

The visiting business delegations of sisters and brothers from the USA

Uganda Trade Representatives

Ladies and Gentlemen who came to participate in the Pan African Congress Business Summit

It was in the middle of winter, December 2022 when Uganda first hosted three back-to-back business summits in one week – in the cities of London, Washington DC, and Chicago. At that time, we were figuring out how to deal with the twin issues of post covid economic recovery and crafting a new message for the country on how to deal with trade and exports as the oxygen that would underpin this recovery. As some of you might know, Asian countries recovered faster on manufacturing than Africa given what many thought would be a difficult return to the old manufacturing and distribution chains the pandemic had disrupted. There was an estimate that up to USD4.9trillion (McKinsey, August 2021) worth of manufacturing, food, pharmaceuticals and transportation, would shift from China to regional centers, East Africa among them. This shift didn’t happen because China had done some good industrial capacity preparatory work and we all returned to them for industrial inputs and consumer goods, instead of taking advantage of this crisis.

We wasted a good crisis; a very important inflection point at which Africa’s regional manufacturing capacity would have been strengthened to endure further shocks and give us better industrial capabilities. Even for America, there was a survey of about 346 firms on whether they would be willing to leave China and return to their home ground even with incentives and subsidies at home. The survey turned up 79% of the companies saying they weren’t prepared to leave China! It shows that economies are planned like raising a child. What you put in early, it will show up later in good or bad ways. Africa hadn’t prepared and we missed an opportunity in this crisis.

Anyhow, after these marathon business summits in December of 2022; we kept up much pressure on the US market. We held several mini events in Washington DC; we tried to work with some airlines for a possibility to land in Chicago, New York or Atlanta at a future date, reduction of cargo charges to flights in parts of middle east and Africa; we kept up media engagements (Mark Pursey and BTP Advisors are in the room) including meetings with several US based thinktanks, business groups, the House of Congress, State department and many others. This was in order to consistently make a case for our country to be restored to the AGOA opportunity; to deliberately create more understanding with our allies as well as those who tend to misunderstand Uganda and Africa. We have been in Chicago a number of times to find African America allies and work with them, Detroit, Michigan to find off takers of coffee, dried fruits nuts, and banana flour.

I am happy today that we gather in Kampala to begin this annual event (we hope to do this every July) and work under the Pan African umbrella, given the last time we held the Pan African congress was April 1994. We feel strongly that a home is built by both those who travel and learn (the diaspora) and the citizens who (remain and produce). There couldn’t have been a better time to visit Uganda than when we celebrate 62 years of independence and the return of our sisters and brothers’ home!

Why do we do all this and more? Because in a massive global trade of more than USD32 trillion, Africa’s share remains only 3% and even in many areas, productivity of firms and exports has fallen, yet we are surrounded by a rising young population and immense natural resources.

The market of the US for which we are gathered here to build bridges with, is USD18 trillion worth of consumption.

It imports over USD3 trillion in products and services. For a developing country like Uganda to succeed, we got to have presence on this market. To ignore it or simply connect with it only on politics, diplomacy and other areas of partnership, is to miss a good place to begin mindset change on enterprise building. Our SMEs can learn much by having elemental interactions with US firms; our youth and their growing creative and business acumen could be built to an international level and give us future companies with scale. This is why we don’t give up on this market even if politics often interferes. There is no time in life when all is clear; Instead, life teaches us to keep pushing on for what we believe is good for the country and for our enterprises. If you take a look at Uganda and its USD200m worth of trade or the EAC at USD1bn, this is small for the US market. Even all our annual trade as EAC block with the world standing at USD62bn, (equivalent to three financial year budgets for Uganda), all of us are punching below our weight. We can do more and better. This is why we bring our allies this week to have a mature and informed discussion on the possibilities of working together for a better positioning for Africa starting here in Uganda.

I should tell you Africa hasn’t been the same; we have been evolving and for better. It is good that we remain optimistic about the direction even if we might have questions about the pace of progress.

Let’s take a look at these maps:

Map one: Africa has no agency, no decision making and it is a society of Four classes:

-Sons of chiefs and priests who would be instrumental in strengthening the colonial state,

-Illiterate soldiers commanded by colonial officers who carried out coups and caused instability

-Few Afro-Asiatic and Lebanese entrepreneurs on the coasts and in some pockets in the hinterland

-Massive numbers of peasants, in Uganda more than 96% when I was born in 1969.

Map Two: An Africa beginning to understand where the drivers of prosperity come from – The Market and reducing trade barriers, removing suspicion and letting the private sector speak directly to each other on the market.

Map Three: An Africa optimistic, aiming at USD30 trillion worth of GDP by 2050. Uganda aims at USD100bn worth of exports by this time as we approach a century as a country.

Yes, we still have very high transaction costs on account of:

Land borders – 107 that require 57,000 kilometers of roads, bridges and highways to connect 54 countries. Only 60% is complete in various shapes and forms and 40% including power lines, interest cables, all needs funding of up to USD100bn for some years to come in order to make this a competitive infrastructure compared to Asia, EU and USA. This too is an opportunity in infrastructure funding on pay per user basis.

Rail of 75,000kms for a land surface of more than 30 million square kilometers translating to 2.5km per 1000sqkm of population density of population. Asia is 23km for every 1000 square kilometers of population. There is work to be done but as more clarity becomes available to many of our leaders these days, we will get there.

These numbers are rapidly changing for better. You can tell this from the trade numbers with some of our partners worldwide by the end of 2019:

China -USD259bn

UAE -USD159bn – ports and infrastructure even more

EU -USD150bn

Intra Africa -USD100bn-USD150bn

USA -USD70bn

Therefore, our allies and our diaspora would like to hear and see more work done on trade integration in Africa, productive capacity integration (joint border processing zones), infrastructural integration (work between Uganda and eastern DRC for 100kms inside stopping insecurity and pulling in USD600m in sales) and free movement of the people of Africa (labour and travel without limits and visas) and their trade allies. This should be a rallying cry for all of us – the private sector, civil servants and our mutual friends from the US who hope to invest in Africa. The US FDI into Africa stands at only 13% largely because of these weaknesses.

This is why in Uganda under our teams who we call combat commanders given this mental, philosophical and cultural battles for unity around trade in Africa, are making interventions at three levels we hope to drive this change:

At the market level, we insist on research where we don’t have data, better preparation, trade representation, trade hubs, on customer level engagement, retail level engagement etc. The Serbia and Balkans model as you will hear later today (thank Trade Representative Bratislav Stoiljkovic represented by Boris and Bragan), has processing at home of some 6000MTs of our coffee as part of the 40,000MTs we import as replacement, retail outlets, including restaurant level distribution, storage level, technology for tracking products and transactions and assembly of equipment. We combine this with Bilateral negotiations on rates and air travel. This is to help our firms and products get to regional and international value chains in a sequenced manner so we can learn what to do. Markets can also get the taste of our products and in the end invest at source in Uganda. There is no way to do this differently because we would need more than USD2bn to invest in global promotion, money we don’t yet have.

At Firm level, we meet companies as they are not often what we expected them to be. We are a young country and continent with few large size businesses. We got to be conscious of the fact that large size businesses that we compete against were initially supported by their governments in foreign markets. We too are building a model to support these SMEs through export orders, working capital and some grants. We have partnered with a fund called Uganda Exim Ltd and I hope the team is here to speak later about this. The fund is in its early stages and has given one grant so far but hope by end of October, more loans and grants at very low rates will be given. The Fund now has more than 46 applicants and it is building capacity to serve export businesses better. In the month of November, we have two grants for DET imports in Detroit Michigan and in Chicago once they demonstrate orders have been picked and warehousing and distribution set. They can also apply for low fee loans at Ug Exim.

At Government level, we work on a Standards and compliance authority for our food safety (Food & Agriculture Authority) to match what FDA and other international protocols require, all under one roof. Our people are here to speak more on this later. We continue to work on infrastructure support on land, air and at sea to get better competitive rates for exporting firms. We also continue to make inroads for bilateral trade negotiations with a number of countries. This October, we will be in the southern Balkans and in DRC for these negotiations on off take of products and launch more facilities. The US/Uganda firms here can supply these markets too. This is why my brother Anni Bassey (Nigeria Trade Representative is here) and Justin Katoto (DRC Trade Representative is here too). Please reach out to them on this. Let us see what we can do together!

Our target for the US partners is twofold:

First, at industrial level, for investment in the various fields, education, cultural exchange and tourism. We think we can reduce the cost of industrial inputs and service skilling from outside if we work with the US firms. Industrial inputs or intermediate goods into Africa stand at:

Europe – 26%

China 15%

USA 7% (small)

Sadi Arabia 4%

India 3%

Africa 16%

Africa remains small in sourcing industrial intermediate goods amongst each other yet 45% of all our value-added goods are sold within Africa! This can be grown to 70% and Africa will industrialize and learn to work together as regional blocs and continent.

The Second need is Value addition to both food and minerals, refrigeration, transportation and firms’ partnerships. Just think of one sector of animal feeds. To produce 1m tons of fish as Uganda target, we require 800,000MTs of maize and 600,000MTs of soya. These will in the process, give us 100,000MTs of cooking oil we are importing at more than USD80m annually. Who can we get on land, investment, technology and we give supply connection to the two firms that are producing 100,000MTs of fish feeds beginning 2025?

This is the same for fertilizer production for maize. The current 2.3 million acres we use for maize production across the country gives us 1.5tonnes or less, an acre. Simply applying some basic NPK (and there is a firm here for example trying to separate hydrogen from Oxygen using an electrolyzer and add ammonia and even others using animal manure) we could raise to 3.9 tons per acre and earn USD1.7bn a year from maize alone. These projects need skill and capital and this is partly why we look to friends in the US to keep this conversation going. Yes, we need to move our country to the computing age and take advantage of the Generative AI tools and data, but we still have huge competitive advantage on production of food for the world that we aren’t using well. I need some support in this area.

Therefore, given Africa and Uganda is industrializing at a time when global value chains are highly fragmented post covid 19, there is increased protectionism in each country that wasn’t the case in the 1980 and 1990s when nations in the Far east were rising, there is rapid digitalization affecting low value commodities Africa is in, increased levels of sea costs on account of terrorism, threats of war, etc., I would like us to act with wisdom and haste when we have friends in the room who want to buy our products. This is because we face a vastly changed world that asks us for glass jars for fruits into Europe yet we haven’t even started making tins, it puts barriers in the way of our youth scaling their businesses when they give subsidies to the farmers in the west to keep our organic foods out of the market, the US allies become key in the battle for export knowledge and business growth.

Our team and our government will keep up with the following in order to support this work:

Build a pocket of excellence on the matter of trade and exports. We want to strengthen the work done so far and build a Uganda Trade and Exports negotiations center. This will give us a bridge between public sector and the actions you are taking to help us achieve targets on the US and other markets.

Keep directing attention to the layers of complexity of trade and exports with the world. This is so we can create cultural change, a mind shift of sorts to improve our society’s understanding of the exports and manufacturing as a driver to ending poverty. This knowledge once it tips over, it will be a way of life for the next generation just like we see in many Far eastern countries. This is how we can increase production, keep time and build trust and confidence on the markets you are giving us.

Thank you

The Presidential Advisory Committee on Exports and Industrial Development (PACEID) has today, at the Kampala Serena Hotel, announced the first Pan African Congress Business Forum and Expo (PACBFE) is set to take place from October 8-12, 2024 at Speke Resort Munyonyo in Kampala. The event is organized by PACEID in partnership with the Africa Global chamber of Commerce (AGCC), the private sector in Uganda and the United States, the event aims to enhance Uganda’s exports to the United States.

AGCC is led by Uganda’s Trade Representative in the United States.

Organized under the theme, “A Diaspora Homecoming: Navigating the Next 100 Years”, the event borrows from the historical Pan-African congresses to make a business case for Africa’s diaspora as the most pivotal economic growth agents over the next century. It further aims to leverage cross-Atlantic regulatory frameworks to strengthen engagements with multinational corporations and deepen partnerships with the African-American diaspora. On July 1, 2007, President Yoweri Kaguta Museveni said, “There is tremendous potential in Africa. Africa is a continent of the future. Just like India and China have become superpowers, in the next 25 years a lot of changes will have taken place.”

The event will be attended by business and government leaders from the East African region, plus the leading multinational agencies, financial institutions, experts in manufacturing, tourism, exports and trade from the rest of Africa. This will provide a platform for networking, collaboration, and knowledge sharing. The event will focus on identifying products and services in demand across US markets and exploring opportunities for sales and distribution.

PACEID Chairman Odrek Rwabwogo has reiterated the significance of accessing the US market for Uganda, citing it as the largest consumer market globally with a staggering $18 trillion economy. He emphasized the need to strengthen Uganda’s trade relations with the US, which in turn would help elevate Africa’s trade ties with the United States.

“This event will not only showcase the potential of Uganda’s exports to the United States but also facilitate discussions on how to further strengthen trade relations between the two countries. This is a platform where political, civil, and aid society leaders will converge to explore collaborative opportunities. Further, it will serve as a pivotal moment for Uganda’s global positioning, aimed at showcasing the country’s potential and capabilities to the world,” notes PACEID Chairman Odrek Rwabwogo.

Besides being a crucial step in strengthening Uganda’s ties across various sectors and supporting its efforts to re-enter the African Growth and Opportunity Act (AGOA) program, the event presents a unique opportunity for Ugandan businesses to discover connection points with the African diaspora in America and African Americans to develop commercial and strategic export partnerships.

The forum and expo will feature panel discussions, workshops, and networking sessions, providing participants with valuable insights and opportunities to connect with key stakeholders in the industry. Attendees can expect to gain a deeper understanding of market trends, consumer preferences, and regulatory requirements in the US market.

On the sidelines of the business forum, American participants will also visit what Uganda has to offer in terms of tourism, trade, and investment; UNESCO sites like Kasubi Tombs and the Namugongo Martyrs Shrine, Mweya Safari Lodge, Murchison Falls National Park, Kira Motors factory, Queen Elizabeth National Park, Lake Mburo National Park, Bujjagali falls and the Source of River Nile among others.

Present during the announcement were stakeholders from both the government and the private sector who expressed excitement in participating in this monumental business forum. Key among others were officials from the Ministry of Trade, Ministry of Agriculture, Animal Industry and Fisheries, Uganda Tourism Board, Uganda National Cultural Centre, Uganda Exim Limited, United Nations Development Program, East African Business Council, Adventure Consults Limited, Government Citizen Interaction Centre and the Presidential Initiative on Banana Industrial Development among others.

For more information about the Pan African Congress Business Forum and Expo, including registration details and sponsorship opportunities, please visit www.paceid.org/pacbf.

PACEID was established to tackle the strategic and operational challenges that hinder Uganda’s capacity to maximize its industrial and export potential. By facilitating coordination among Ugandan exporters, producers, government institutions, and international stakeholders, PACEID strives to accelerate the nation’s export growth and industrial advancement.

During the Ambassadors Conference organized by the Ministry of Foreign Affairs (MOFA) at the Civil Service College Uganda in Jinja on Wednesday, August 28, 2024, the Chairman of the Presidential Advisory Committee on Exports and Industrial Development (PACEID) Odrek Rwabwogo encouraged the ambassadors to do more to support Uganda’s export drive by getting more orders for Ugandan products from the countries they are deployed in.

PACEID was invited to make a presentation during a panel discussion on Uganda’s export promotion strategies and the disruptive nature of the committee’s work in expanding market influence at the event themed “Strengthening Governance and Performance of the Foreign Service for National Development”. Ambassadors and delegates convened to delve into the crucial matters regarding Uganda’s international trade and diplomatic initiatives.

“Bring us more orders from the countries to serve. The work we do is for the growth of the country and it is supported by the President.” Rwabwogo noted after breaking down the USD1.5 billion brought into the country’s economy in the last eighteen months from the seven markets where Uganda has appointed trade representatives. Uganda has Trade Representatives in the Democratic Republic of Congo, South Africa, the UK, USA, the Balkans, China, and Nigeria.

Rwabwogo’s presentation highlighted the importance of enhancing Uganda’s export sector to drive economic growth and foster sustainable development. He emphasized the need for robust strategies that harness Uganda’s rich resources and capabilities to expand its global market presence. He also shed light on PACEID’s strategic pillars of operation, focusing on markets, standards, infrastructure, and export financing.

The panel discussion sparked engaging dialogue among the diplomats, stimulating constructive exchange of ideas on how Uganda can leverage its foreign service to propel exports and propel national development forward.

Rwabwogo concluded his presentation with a six-step model for entry of Uganda’s products into international markets designed to boost the country’s exports. This model encompasses strategic interventions across various stages of the export value chain including value addition, regional markets, pockets of excellence, retail expansion, storage and logistics, and leveraging technology. All three are aimed at boosting Uganda’s export sector and achieve the USD 6 billion extra revenue by 2028 and USD 100 billion by 2062.

The Presidential Advisory Committee on Exports and Industrial Development (PACEID) has reached out to local leaders starting with Acholi Sub-Region for collaborative efforts to enhance the region’s agricultural sector and meet international market demands. Led by Chairman Odrek Rwabwogo, on Wednesday, August 7, 2024, they delivered an informative presentation at the Bomah Hotel in Gulu City, focusing on the production and sourcing of agricultural export products to key stakeholders in the Acholi Sub-Region. In the session, Rwabwogo emphasized the importance of implementing responsible agricultural practices to maximize export potential and promote sustainable growth.

During the presentation, Rwabwogo highlighted the significance of adopting upstream and midstream models in agricultural production and sourcing. “By incorporating these models, stakeholders can streamline processes, enhance efficiency, and mitigate the risk of engaging in unethical practices.”

Rwabwogo urged the audience, which included local leaders; Resident District Commissioners (RDCs) from Regional District Commissioners (RDCs), Assistant RDCs, Resident City Commissioners (RCCs), District Internal Security Officers (DISOs), and Mayors to prioritize transparency, accountability, and compliance with standards to avoid misconduct and ensure the success of agricultural exports.

This activity took place on the sidelines of the district local leaders’ week-long retreat organized by the Office of the President about mindset change and empowerment to perform better at the district level. The local leaders had gathered to engage, remind themselves of their core mandate, equip themselves with more appropriate tools for service delivery, effectively represent the central government, and prioritize government projects to achieve the country’s ultimate goal of socio-economic transformation.   

PACEID’s presentation served as a platform for dialogue and collaboration among key players in the agricultural sector, creating a shared understanding of the opportunities and challenges in exporting agricultural products.

Brenda Opus Katarikawe, PACEID Markets Team Lead appealed to the local leaders for support regarding three key aspects;

-Agricultural production data collection by identifying credible farmers, exporters, and aggregators.

-Identifying credible suppliers of agricultural products for export given that PACEID is talking to credible buyers.

-Support in terms of standards enforcement and drive to be able to do it continuously and sustainably.

“Let us work together to enforce post-handling standards to ensure quality production. Quality products minimize rates of interceptions which are costly but most importantly create a bad reputation for Uganda on the international market.” Katarikawe noted.

She reiterated PACEID’s efforts to create food safety laws that will improve the standards of agricultural products to meet regional and international levels. This is being worked on in partnership with relevant government institutions and the private sector.

By Rowland Bon Nkahebwa

While addressing a group of entrepreneurs and local leaders in Kirinya Bweyogerere, Wakiso District on Saturday, July 20, 2024, Odrek Rwabwogo, Chairman of the Presidential Advisory Committee on Exports and Industrial Development (PACEID), emphasized the importance of leadership in shaping the country’s production. “Strong leadership is essential for creating a conducive environment for businesses to thrive and for promoting economic growth”.

Rwabwogo also highlighted the role of security in ensuring political stability, which in turn leads to an increase in production, stressing a secure and stable environment for businesses to operate in builds confidence among investors, and encourages growth and development.

He briefly spoke about the history of Uganda and how President Yoweri Kaguta Museveni has shaped the economy from an enclave to what it is today. He preached patriotism urging guests to shun shallow politics and adopt a national collective ethic.

During his speech, Rwabwogo also explained the work of PACEID about the four pillars of markets, standards and compliance, infrastructure, and export credit funding. He outlined how PACEID works to support Ugandan exporting businesses in these areas, helping them to navigate challenges and take advantage of opportunities for growth and expansion.

“By providing guidance and support to local industries, PACEID facilitates the development of export-oriented sectors, including agriculture, manufacturing, tourism, and services that are enabling Uganda to establish itself as a competitive player in the international market. We work closely with various stakeholders, including government agencies, businesses, and development partners, to identify export opportunities, address barriers, and develop policies that promote trade and industrial growth.

Following Rwabwogo’s presentation, the group expressed a need for a vocational training institute in the area to advance skills development. They noted that the area currently has only one government secondary school, which is overly populated and unable to meet the demand for all school-going individuals, hence the need for a vocational institute to enhance vocational training. The entrepreneurs emphasized the importance of investing in skills development to empower the local workforce and drive economic growth in the region.

Coordinated by Francis Kagonyera of Training, Production, and Outreach at PACEID, the event was hosted in Kirinya-Bukasa at the premises of Mr. Kiyengo Richard, a former Mayor of Kira Municipality and an entrepreneur.

Others present were; Mzee Seggane Erukana, former Mayor of Kira Municipality and a businessman, religious leaders from all faiths, NRM Chairman Kira Municipality, Bweyogerere LC3 Chairman Isaac Ssenkubuge, Namigadde Harriet, Nanyonjo Faith, Lameck Kawooya and other local leaders from neighboring sub-counties.

In a moving address, Odrek Rwabwogo, the Chairman of the Presidential Advisory Committee on Exports and Industrial Development (PACEID), challenged over 10,000 graduands from Ankole Region to embrace hard work, persistence, and a focus on value addition and above all, unity, as the cornerstones for sustainable economic growth and industrial development.

Addressing the gathering at the Booma Grounds, Mbarara City on Sunday, May 19, 2024, Rwabwogo commended the graduates for their achievements and encouraged them to see this milestone as the beginning of their journey towards contributing to the nation’s growth.

PACEID in partnership with the Directorate of Industrial Training (DIT) facilitated and certified over 10,000 individuals from all the districts of the Ankole Region with a modular category certificate. All these excelled in competence-based industrial assessment after six months.

The graduates were certified in the fields of tailoring, baking, coffee/pig/goat/cattle/bee farming, plumbing, motor vehicle/cycle mechanics, photography, soap and detergent making, dairy processing, mushroom farming, graphic design, computer application, carpentry, embroidery, music, leather design, and banana farming.

Rwabwogo, who arrived for the ceremony in the company of his wife, Patience Rwabwogo, stressed the importance of this training which is to enable more job creators rather than job seekers. “The country has many younger people coming into the employment level but some are not employable. Just graduating doesn’t mean that you are employable, they need a special touch on skilling and attitude. The importance of this training and certification is that you go start your own business and hopefully deal in the 13 products we are involved in for export and hopefully we can catch you on standards, hopefully we can find you a buyer, hopefully we can finance the orders. You have to build each level in order to lead into another.”

He reiterated that it is not enough to merely produce urging the audience to add value to the products and services which enhances their competitiveness in both domestic and global markets.

Rwabwogo also called for unity stating that individualism cannot create industry. “We must work in unity because everybody wants to work on their own in our country. There is no success unless you really bring particular products to create industries. For example, the president launched here(Mbarara) a Tin factory not far from here a month ago. For you to succeed with tin, you must be assembling radios, laptops, and other things. But if you get tin and combine it with copper which we have, then you can make brass. Brass is what we use on bullets and vehicles etc. Industries have to be strong in order for investment to come in. You cannot have one company create an industry, it takes a lot of time. The point of unity is to help us create industries on value addition and processing of those things.”

He added, “By collaborating, sharing knowledge, and supporting one another, we can amplify our impact and drive Uganda’s industrial revolution forward.”

His words resonated with the graduates, who listened intently, inspired by his vision for a future where Uganda’s industries thrive on the foundations of skilled, dedicated, and innovative individuals.

DIT Director Dr. Patrick Byakatonda congratulated the graduates and encouraged them not to stop at this certificate but to aim higher by furthering their learning to fulfill Uganda’s huge industrial capacity. “As we think about the future, we must think about Uganda, our Nation has a huge industrial capacity with one of the most innovative workforces globally. I thank the stewardship of Odrek (Rwabwogo) for unleashing industrial potential for global excellence.”

PACEID Head of Secretariat, Matthew Bagonza expressed gratitude to all stakeholders involved in organizing the graduation. “I am grateful to all the stakeholders involved in organizing this remarkable event. This is a testament to the fruitful partnership between PACEID and DIT, which has empowered skilled individuals and certified them after thorough assessments upon completion of their training programs in their respective fields.” he said before taking the opportunity to communicate PACEID’s mandate of boosting Uganda’s exports and increasing foreign earnings by an extra USD 6Bn in the next five years and USD 100Bn by 2062.

Kole District Member of Parliament Hon. Opio Samuel Acuti applauded PACEID for the vital role it is playing in realizing the vision for a more industrialized and export-oriented Uganda. “We are proud to support this initiative and witness the fruit of this partnership with the Directorate of Industrial Training. This is a momentous occasion for the Ankole region. These graduates represent the future leaders and innovators who will drive Uganda’s industrial and economic growth.”

Benton Technologies Company, one of Shenzhen’s leading manufacturers of laptop computers, tablets, desktops, and makers of educational software will be investing USD30m in an assembly and production plant of one million laptops and tablets for Uganda’s primary and secondary schools. The company officials led by Mr. Li Kaifu and Mr. Victor Zhang on Saturday conducted the Presidential Advisory Committee on Exports and Industrial Development (PACEID) delegation in their high-level 20,000 square meter manufacturing facility on the outskirts of Shenzhen city of Guangdong province. The facility employs 300 people and produces 2000 units per day.

PACEID’s nine-person trade and export delegation comprising of government and private sector officials, was led by Chairman Odrek Rwabwogo. The team was in China to conduct buyer-seller sessions for Ugandan agro-industrial products for the China market and attract investments in food and mineral processing in Uganda. Shenzhen town, which is close to Hong Kong, is one of China’s fastest-growing electronics and export centers in the world. PACEID hopes to attract Chinese wholesale and distribution companies for Uganda’s food products. Uganda has a target of new USD6bn in five years from coffee, grains, dairy, beef, bananas, poultry, fruits and vegetables, tourism, cement, steel, and some others from the thirteen key products the government is focusing on. PACEID has set a target of USD100bn work of exports by 2062 when Uganda makes a century as an independent country.

Benton Technologies, said Mr. Li Kaifu, “integrates design, research, and development and is a producer of high-quality products in the computing industry for schools and institutions” He said, “It is a great opportunity to partner with Uganda and fulfill the vision of President Yoweri Museveni to add value to your mineral products by assembling some of our products in Uganda”. He added, “Uganda has provided good incentives to us and if we keep to the schedule, we should be able to bring in some inputs and assemble as soon as practicable”.

The company which sells its products to Amazon, AT&T, Rakuten, and Target Retail, some of the largest retailers and telecommunications providers in the USA, visited Uganda in January this year and met President Museveni who requested them to fulfill the vision of a growing computing industry to support manufacturing in Uganda. The company produces seven- and fourteen-inch children’s tablets for schools, mini personal computers, Point of sales (POS) machines, and conference projection equipment. 

Benton Technologies supplies 30 percent of its products to the US market,15 percent to Africa and the rest to the EU and South America market. It has 31 international customers including the governments of Malaysia, Myanmar (Burma), Kenya and Tanzania. The computing chip sets the company uses are made in partnership with USA’s Qualcomm and South Korea’s Samsung. Odrek Rwabwogo told the Benton Technologies team, “Uganda needs to graduate from the importation of PCs and tablets which cost us more than USD160m annually, and begin assembly and eventual manufacturing of these items in the country.

“The cables, circuit boards, plastic coverings, packaging material, can all be produced in Uganda if we are disciplined and enforce standards and stop taking manufacturing with a sense of casualness”. He added, “I am impressed that the village of Shenzhen of forty years ago, where Deng Xiaoping passed in 1992 before retiring and said China will never be poor again, now receives orders of high-level products from all over the world and it is an excellent city to work and live. I believe that our country too can do this very soon if we keep focused”

Rwabwogo urged Benton Technologies to think through a full value proposition to Uganda incorporating energy solutions for the laptops to village schools, and internet accessibility to facilitate studies for studies and repairs and maintenance online. He also asked to think through a good distribution network that ensures products reach students and schools on time and are kept in good working condition for at least six years.

On Sunday, the PACEID delegation traveled to the region of Xiamen to meet coffee processors and other commodity off-takers.