At the Pan African Congress Business Forum (PACBF) organized by the Presidential Advisory Committee on Exports and Industrial Development (PACEID) in partnership with the Africa Global Chamber of Commerce (AGCC) at Munyonyo, 7th & 8th October, JAHL Production (U) Ltd signed a contract with DET Imports from Detroit, USA for first 3 x 20’ container of the new ICED Espresso ready-to-drink liquid Coffee product. This followed three months of negotiation on a distribution agreement, test marketing, innovation in packaging, and USA import approval. The initial contract is worth 1 billion Ugx and is expected to lead to sales of 3-5 billion in the first year to the US market.
JAHL was established in Uganda in 2024. It is a partnership with Farm Mountain Global, Randers, Aarhus, Denmark who developed a patented technology of producing a liquid Espresso coffee product using only fresh roasted coffee from Uganda. In less than 8 months, JAHL has established its first production line in Kampala and will be producing ICED Espresso for the global market.
DET Imports is a Michigan-based based dedicated to importing and distributing Ugandan products in the US market. With a major distribution center in Detroit, Michigan, they will work with Ugandan companies to get them market-ready and distribute the products into US markets. ICED Espresso coffee will be the first product followed by Macadamia Nuts from Amafh Farm Ltd. and Tooke banana flour produced by the Presidential Initiative on Banana Industrial Development (PIBID) in Bushenyi district.
ICED Espresso coffee is a unique product, ready-to-drink liquid coffee. Packed in a 40ml sachet, it has the following unique features:-
- Shot of Espresso. Definition of Espresso: “A type of strong black coffee made by forcing steam through ground coffee beans”.
- Versatile: Suitable for Hot & Cold coffee drinks
- Taste: 100% Authentic Espresso/Artisanal Brewed Espresso/No Additives/Not a Concentrate
- Product variations From Original Espresso Taste/Flavoured Coffee options/Health Boost Options/Energy Boost Options /Alcohol Mix Option
- New Innovation: Uses traditional espresso brewing techniques with new packaging innovation.
- Convenience: Coffee on the Go/Anytime Anywhere/Quick
- Single Serve Portion: No wastage/cost control/low unit price
- Recyclable & Sustainable: Fully recyclable plastic packaging/use of espresso grounds as soil nutrition or bioproduct for products such as coffee body scrubs, candles, etc.
- Shelf life: over 18 months/ambient travel & storage.
Unlike roasted coffee which deteriorates as soon as produced, the ICED Espresso product has an 18-month shelf life without refrigeration. This means Uganda can exported to the global market and be supplied into the retail supply chain.
JAHL, by producing a retail product in Uganda with Ugandan coffee is delivering real added value to our coffee. JAHL can achieve 5 times the export price of Green Bean Coffee.
Uganda has a major competitive advantage in the world coffee market. Producing both Arabica and Robusta coffee JAHL can blend and roast Uganda coffee for any taste profile in the world market. JAHL has received inquiries from Europe, the Middle East, Canada, India, and Asia and expects to expand to meet these demands.
Gents
I have visited Uganda, and I enjoyed the atmosphere there, especially the espresso coffee. This product is great. I hope there will be communication regarding this matter.. I am looking for a business opportunity to import this product. Please contact