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Mentoring plays a vital role in nurturing individuals to achieve excellence- President Museveni 

President Yoweri Kaguta Museveni has emphasized the importance of understanding the story of nature, society, and the human race to provide accurate and effective mentorship.

Museveni revealed this on Thursday evening March 28, 2024, during a National Mentorship luncheon that he was hosting at State House-Entebbe to recognize the invaluable contributions of elderly and retired men and women who have dedicated their lives to the betterment of Uganda. These 16 esteemed individuals, recognized for their incredible achievements and long-standing service, were awarded for their immense role in shaping the country’s progress. The luncheon was also an opportunity to pay tribute to Jacob Oulanyah, the former Speaker of Parliament for his dedication and commitment to public service.

President Yoweri Kaguta Museveni addressing guests at the luncheon

The 2024 Mentorship luncheon ran under the theme, ‘Modeling the right behavior for the youth of Africa in the 21st Century” and was attended by high-ranking government officials, diplomats, and esteemed guests from various sectors.
“Having a deep understanding of the human race, its history, and evolution helps mentors comprehend the unique strengths, weaknesses, and potential of each mentee. This knowledge forms the foundation for providing personalized and impactful mentorship.” President Museveni noted during his speech.

He also urged guests to embrace science and technology in mitigating societal challenges. “To receive accurate guidance in mentorship, individuals must understand the role of humans as agents of societal change and the significance of science and technology in addressing societal challenges. I salute Odrek Rwabwogo and his team (Presidential Advisory Committee on Exports and Industrial Development- PACEID) for recognizing senior citizens. If you don’t reward those who do well, then you are letting down society. I am happy Odrek Rwabwogo and his group have taken up this responsibility. Congratulations to all the awardees for their contributions and recognition of the late Rt. Hon. Jacob Oulanyah.”

President Museveni with Mzee Christopher Gala, one of the awardees

The sixteen recipients of this year’s National Mentorship/Leadership Award were; Justice George W. Kanyeihamba, Geraldine Namirembe Bitamazire, Hon. Kintu Musoke, Prof. Ezra Suruma, Amos Nzeyi, Hon. Victoria Sekitoleko, James Rwehabura Tumusiime, Dr. Peter Mugyenyi, Archbishop John Baptist Odama, Mzee Christopher Gala, John Wycliffe Karazaarwe, Prof. Frederick Kayanja, Moses Matovu, Pastor Gary Skinner, Dr. Mercy Mirembe Ntangaare, and Hon. Edward Kiwanuka Ssekandi.

John Wycliffe Karazaarwe with family receiving his award from President Museveni

Museveni welcomed and thanked Rt. Hon. Tagesse Chaffo Dullo, the Speaker of Ethiopia’s House of Peoples Representatives for gracing the occasion and accepting to deliver a keynote address at the National Mentorship Awards ceremony.

Hon. Victoria Sekitoleko receives her award, accompanied by Dr. Rev Florence Muranga and Dr. Eve-Kasirye Alemu

In his keynote speech, Hon. Tagesse extended his sincere appreciation and heartfelt thanks to the people and government of Uganda for the warm welcome and hospitality accorded to me and his delegation upon arrival. He took the opportunity to appreciate R. Hon. Anita Annet Among, Speaker of the Parliament of the Republic of Uganda, for welcoming him from the moment he disembarked from the plane.

“We must empower and pave the way for African youth to assume their rightful positions through the right mentorship and guidance. As we strive for Economic growth, innovation, peace, and stability, we must not just include young African leaders but also actively engage and empower them. Their unique perspectives and talents can significantly contribute to these vital goals of our well-being. We must also acknowledge their outstanding achievements publicly on such a decorated platform.”

Hon. Tagesse Chaffo Dullo, delivering his keynote speech at the National Mentorship luncheon at State House-Entebbe

“I would also like to congratulate the family of the late awardee (Jacob Oulanyah) for leading by example. Regrettably, he could not accept this honor in person and spend more time with his loved ones while serving his beloved country. But his loved ones, those who survive him, are honored by his services, and I believe they will carry on his legacy. Seeing Hon. Andrew Oulanyah, his son, following his father’s example fills me with immense pleasure. This is a testament to his father’s leadership and values passed on to the next generation, who deserve recognition.” Stated Hon. Tagesse.

Oderk Rwabwogo, the Senior Presidential Advisor Special Duties who doubles as the PACEID Chairman highlighted that mentorship extends beyond just words.

Odrek Rwabwogo with Vice President H.E Maj. Gen Jessica Alupo at the awards ceremony

“Mentorship involves observing and understanding individuals’ actions and thoughts to provide effective and meaningful guidance. This observation allows mentors to assess mentees’ strengths, weaknesses, and challenges, enabling them to tailor their guidance toward specific needs. Rather than simply imparting knowledge or advice verbally, mentors should actively engage with mentees’ experiences, encouraging growth and development through hands-on guidance.” he remarked.

Prof. Ezra Suruma, accompanied by his wife Specioza Suruma, receives his award from Vice President Jessica Alupo

“The National Mentorship Awards ceremony is to remind the young generation of the value of dignified and exemplary service by the older retired public servants, who exit Uganda’s public service to pave the way for the young ones,” Rwabwogo added while urging youths to strive to achieve a national collective ethic.

Archbishop John Baptist Odama prayed for the smooth running of the ceremony. He was one of the awardees. Besides him is Matthew Bagonza, Head of Secretariat-PACEID

Hon. Andrew Ojok Oulanyah, son of the late speaker, revealed that Jacob Oulanyah always wanted to do the right things, the right way and at the right time implying that he was committed to ethical behavior and always acted in the best interest of the people he served. “Our father was no doubt a mentor to many which aligns with today’s theme of ‘Modeling the eight behavior for the youth of Africa in the 21st Century’. Thank you, Your Excellency, for opening your doors to not only hosting this ceremony but also making sure so many young people are involved”.

Atim Karen Oulanyah (C), Hon. Andrew Ojok Oulanyah (L) and Harold Oulanyah (R) gave moving speeches about their late father, Jacob Oulanyah

Karen Atim Oulanyah, daughter of Jacob Oulanyah said, “Our father was a man who always strived for unity. We, as young aspiring leaders, have to strive for the same. Thank you all, it doesn’t go unappreciated. I hope we all immerse ourselves in my father’s values. Thank you, Mr. Odrek Rwabwogo for this initiative”.

Yubu Onyong (C) mobbed by Gen. Katumba Wamala (L) and Hon. Mmary Grace Mugasa

Yubu Onyong, one of the young people mentored by Jacob Oulanyah paid tribute by encouraging young people out there to emulate the late Speaker of Parliament. “A plan without action is just a gamble. The future of this country is dependent on the youth. And the youth need to be mentored. Let’s stick to the mentorship values that Jacob instilled in us. I would like the youth to encourage themselves that everything is possible.”

Brenda Ker, Jacob Oulanyah’s Press Secretary for many years remembered the late as a forgiving man and never vindictive. “What I learned from my boss (as we always called him) is to forgive, nothing you can ever do on this earth is worth it if you don’t forgive one another”.

H.E Etsegenet Bezabih Yimenu, Ethiopia’s ambassador to Uganda

Some of the guests included; Hon. Norbert Mao who revealed that Jacob Oulanyah mentored so many people and always surrounded himself with young people, H.E. Maj. Gen. Jessica Alupo, H.E Etsegent Bezabih Yimenu, Rt. Hon. Amama Mbabazi, Hon. Mary Grace Mugasa, Hon. Ruth Nankabirwa, Lt. Col. Bright Rwamirama, Rt. Hon. Kasule Lumumba, Hon. Richard Todwong, Hon. Rose Namayanja, Hon. John Nasasira, a considerable number of legislators, family members, religious leaders, friends and well-wishers from all walks of life.

Belinda Amanya, speaker of the EACYC got the opportunity to address the audience.

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Museveni to host luncheon honoring legacy of late Jacob Oulanyah

President Yoweri Kaguta Museveni is set to host a luncheon to pay tribute to Jacob Oulanyah, the former Speaker of Parliament, for his dedication and commitment to public service. The event will double as a Mentorship awards ceremony for twenty (20) men and women who have diligently served and contributed to the development of Uganda in their respective fields.

This was revealed on Wednesday, March 20th, 2024 at a press briefing at the Kampala Serena Hotel organized by Odrek Rwabwogo, the Senior Presidential Advisor- Special Duties.  

Friends and relatives of former Speaker Jacob Oulanyah in a group photo after the press briefing

At the event themed, ‘Modeling the right behaviour for the youth of Africa in the 21st century’, Rwabwogo, who is also the Chairman of the Presidential Advisory Committee on Exports and Industrial Development (PACEID), announced that the recipients of the Mentorship/Leadership Awards for 2024 will be unveiled at the luncheon scheduled for Thursday, March 28th, 2024 at State House-Entebbe.

These prestigious awards aim to recognize individuals who have shown exceptional service and leadership in their respective fields, making a significant positive impact on Uganda’s development.

Rwabwogo waxed lyrical about Oulanyah noting that the late has become a role model for many young people in Uganda, serving as an inspiration through his integrity and principled leadership. “His influence extends beyond Uganda’s borders, as Oulanyah’s leadership style has become a template for leaders across the African continent. As Uganda moves forward, it is inspiring to see individuals like Jacob Oulanyah and the award recipients leading the way. Their integrity and principled approach to leadership serve as guiding lights for future generations, driving them to strive for excellence and make a difference in their respective fields.” Rwabwogo stated.

The Minister for Justice and Constitutional Affairs, Hon Norbert Mao drew bouts of laughter from the audience as he satirically reminisced about the good times he spent with Oulanyah going as far back as university at Makerere University when they were laying foundations for their political careers. “Jacob was confident and that is why he went for the positions he occupied. It goes to show that God does not choose the qualified, He qualifies the chosen. On March 28, 2024, President Museveni will host the Mentorship Luncheon at State House, Entebbe. H.E. continues the journey of sowing the mustard seed. You don’t have to be NRM to be a believer in the values that Museveni stands for. I am one of those who have caused him a great headache. His mission is to gather true believers from everywhere because they serve Uganda. We want to thank the President for agreeing to host this event and honor Jacob (Oulanyah) and the other twenty men and women who have served the country exceptionally.”

Minister for Justice and Constitutional Affairs, Hon. Norbert Mao

Ofwono Opondo, the Executive Director at Uganda Media Centre urged all aspiring young leaders to emulate Oulanyah in whatever career they choose. “He was a man of integrity, was fierce and courageous but most importantly he was principled.”

Hon. Andrew Ojok Oulanyah the Omoro Country Member of Parliament and the Late’s son revealed how Oulanyah was a wonderful father who will forever be missed and that his legacy shall live on.

Uganda Media Centre Executive Director Ofwono Opondo with Hon. Andrew Ojok, son to the late Jacob Oulanyah

The announcement fell on the day that marks two years since the former Speaker of Parliament passed on, March 20, 2022.

Atim Karen Oulanyah, the daughter of the late thanked Rwabwogo for the initiative that is shining a spotlight on her father’s legacy. “Please, let us celebrate the man that he was and aspire to be like him”.

Atim Karen Oulanyah, daughter to Jacob Oulanyah speaks at the briefing

Matthew Bagonza revealed how blessed he is to have shared some wonderful moments with Jacob, “Jacob Oulanyah spoke peace. He trusted people. That is the kind of man he was. Ladies and gentlemen, thank you for sparing time to attend this event that is honoring the legacy of the late Speaker, and also recognizing other men and women who have contributed immensely to the growth of Uganda.”

Matthew Bagonza, Head of Secretariat- Presidential Advisory Committee on Exports and Industrial Development

In his concluding remarks, Rwabwogo explained the purpose of this year’s theme which is to build better role models for the youth, not only in Uganda but Africa at large. “The purpose of this theme is to encourage and build better role models in Africa for the youth who often draw examples from the rest of the world, especially with the pervasive internet and its social media, without a robust cultural and ideological interest that seeks to build Africa. The topic will cover economic change, and political and social tools required to prepare the continent for competition in the 21st century.”

Brenda Ker, Press Secretary to the late Jacob Oulanyah

Others present at the press briefing were Oulanyah’s relatives and colleagues including; Brenda Ker, the late’s Press Secretary, and John Paul Kiffasi from Irene Gleeson Foundation representing many youths who were mentored by the former Speaker of Parliament among many others.

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Success requires a positive attitude and the right mindset- Rwabwogo to Bunyoro Sub-Region graduates

The Chairman of the Presidential Advisory Committee on Exports and Industrial Development (PACEID) Odrek Rwabwogo has encouraged the graduates of an industrial skilling program not to be afraid of failure, to cultivate a positive attitude, and to develop the right mindset to succeed in their chosen fields. This was on Friday 23rd February 2024 at Duhaga Secondary School playground in Hoima City where 6112 individuals from Bunyoro Sub-Region graduated in various fields after completing a six-month Skilling Program.

The 6112 individuals were awarded certificates in various fields including; piggery, fish farming, fruit farming, bricklaying, baking/cooking, photography, radio and television presenting, computer application, tailoring, motor vehicle mechanics, goat farming, music and soap farming among many others.

The skilling program is an initiative of the collaboration between PACEID and the Directorate of Industrial Training (DIT) under the Ministry of Sports and Education.

Rwabwogo, who was the Chief Guest, shared personal experiences to inspire the graduates and emphasized the importance of learning from failures and bouncing back stronger, rather than being disheartened by setbacks. “Achieving success requires a positive attitude and a mindset that refuses to quit. PACEID recognizes the potential of the Bunyoro Sub-region in contributing to Uganda’s export sector, and has designed this program to provide the necessary skills and knowledge to thrive in various industrial sectors and contribute to the growth of export-driven economies.”

He urged the graduates to view failure as an opportunity for self-reflection and improvement, rather than a reason to give up on their dreams. “Failure is not the end of the road but a stepping stone towards success,” Rwabwogo said passionately. “Do not be afraid to take risks and face failure head-on. It is through failure that we learn valuable lessons and can grow as individuals.”

Dr. Patrick Byakatonda, the Director-DIT thanked PACEID for their efforts in enhancing participants’ employability and enabling them to seamlessly transition into the workplace. “This approach aligns with the principal goal of the initiative, which is to foster economic growth by nurturing a skilled and competent workforce in the Bunyoro Sub-region. By leveraging each other’s strengths, DIT and PACEID aim to create a robust and complex training curriculum that addresses the specific requirements of different industrial sectors within the Bunyoro Sub-region and the entire country.”

DIT Director Dr. Patrick Byakatonda

Dr. Byakatonda further encouraged the graduates to upgrade their skills to higher vocational-level competencies to compete better in the global market.

Hon. Mary Grace Mugasa, the State Minister for Public Service applauded PACEID and DIT for the skilling initiative that saw thousands of individuals get certified and pledged to support the cause whenever she is called upon. “This skilling program will create a lasting impact on the industrial landscape of Bunyoro Sub-region. We are grateful that our people are going to be certified and be recognized at an international level.”

Hon. Mary Grace Mugasa, State Minister for Public Service addresses graduates

Matthew Bagonza, the Head of the Secretariat at PACEID cautioned the graduates about keeping discipline and urged them to aim for higher rewards. He expressed gratitude to all who contributed to the successful completion of the training and assessment in Bunyoro. “Today’s graduation ceremony serves as a testament to the hard work and dedication of the program participants, as well as the successful collaboration between PACEID and DIT. Thank you Dr. Byakatonda and your team.”

Head of PACEID Secretariat Matthew Bagonza salutes the graduates

As the chairman of PACEID, Rwabwogo continues to inspire and empower individuals in Uganda to strive for success and contribute to the country’s overall economic growth.

By equipping individuals with the skills and knowledge necessary for success in the global marketplace, the initiative aims to unlock the region’s economic potential and pave the way for a prosperous future.

The graduation ceremony was attended by a considerable number of prominent leaders in the Bunyoro Sub-region including; Rev. Fr. Dominic Ndugwa Ateenyi, Rev. Francis Mugisa Amooti, Hon. George Tinka Amooti, Hon. Muhanuli Bosco Amooti, Sheik Musa Atwooki, Hon. Lawrence Bategeka Ateenyi, Bakutaga Andrew Ateenyi, Magara Fitz Gerald John Ateenyi and many others at different levels.

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MDAs Commit Support to PACEID’s TradeXchange Digital Platform for Exports

The Presidential Advisory Committee on Exports and Industrial Development (PACEID) on Wednesday, December 6, 2023 convened several ministries, departments, and agencies (MDAs) to discuss the TradeXchange, a digital export transformation platform being developed by Technology Associates at their offices along Yusuf Lule Road, Plot 23 in Kampala. The MDAs overwhelmingly pledged full support to the TradeXchange Platform that is key for Digitalization and growth of Uganda’s exports.

The orientation meeting with the MDAs was facilitated by PACEID so that Technology Associates could provide an update on the progress made thus far and to share a detailed plan, including the objectives, schedule, methodology and tool to be used during the Needs Assessment and requirements Gathering phase for stakeholder feedback and buy-in.

The key stakeholders in the meeting included officials from Ministry of Agriculture, Animal Industry and Fisheries (MAAIF), National Information Technology Authority Uganda (NITA-U), Uganda Export Promotion Board (UEPB), Uganda Coffee Development Authority (UCDA), Uganda Revenue Authority (URA), Hortifresh (FFV) Association Uganda and Ministry of Trade, Industry and Cooperatives (MTIC).

Technology Associates Chairman Girisch Nair explaining how TradeXchange works

TradeXchange seeks to help exporters simplify trade processes and navigate complex procedures and regulations. Through this platform, Ugandan businesses will be able to connect with buyers and sellers worldwide, find competitive pricing and product opportunities, and submit and track electronic trade documents. All of these processes are streamlined using technology, resulting in time and cost savings for businesses turning to export.

The platform is intended to make a significant impact on the export industry in Uganda, as it tackles some of the most common barriers that local businesses face in the international market.

During the meeting, Technology Associates Chairman Girisch Nair highlighted TradeXchange’s potential to transform the entire Ugandan export industry, boosting the country’s export performance, and ultimately contributing to the country’s economic growth. He further emphasized the importance of support from MDAs in this process. “We need to come together as a nation to use TradeXchange to harness great technologies and move exports forward. This is very important as we embark on this project” stated Girisch Nair. He appreciated PACEID led by Chairman Odrek Rwabwogo for current strategies already being implemented to incentivize export-oriented businesses and initiatives.

PACEID’s Matthew Bagonza expressed gratitude to MDAs for their support on the project

Matthew Bagonza, PACEID Head of Administration/Operations expressed gratitude towards the MDAs and the private sector stakeholders for responding to the invitations to attend the orientation workshop. He asked NITA-U to provide guidance during this journey so as to avoid making mistakes. “We hope to establish an advanced sustainable national digital platform and ecosystem to manage Uganda’s trade activities across borders.”

Bagonza informed the meeting that Rwabwogo was unable to attend because he is currently out of the country on a similar cause making a case for Uganda’s exports. “Chairman is passionate about trade and exports in particular. He wants to improve our export earnings and is urging exporters to embrace the use of technology”.

Uganda has a target of USD 6bn in the next five years as export revenues across key products in selected markets.

PACEID Executive Committee member Mahmood Hudda

PACEID Executive Committee Member Mahmood Hudda presented the Digitalization Master Strategy to the MDAs stating that its implementation will not only be crucial for Ugandan SMEs but also for larger exporters looking to expand their market reach. ”The collaboration between PACEID, Technology Associates and MDAs will be vital to ensure that TradeXchange fulfills its potential as a driver of economic growth for the Ugandan business community.”

Dr. Paul Mwambu, Commissioner- Crop Inspection and Certification at MAAIF welcomed the initiative noting that the engagement was good and timely adding that the ministry is looking forward to working with PACEID and Technology Associates to make TradeXchange a reality. “This platform will certainly improve our market access. Traceability will be better because we shall have actual data. This digitization process makes so much sense and speaks to all the challenges we are facing in export. I applaud Technology Associates and PACEID. MAAIF fully endorses what you have put on ground”.

Dr. Paul Mwambu, Commissioner-Crop Inspection and Certification at MAAIF

He however cautioned that there must be due diligence. “This will help to know the key importers and exporters and what has been traded. Such information is required for us to make informed decisions regarding trade.”

Dr. Mwambu urged members to embrace the digital era as it reduces risks of forgery involving paper work saying that since going digital with E-phyto, interceptions have reduced by 97%.

Andreas Nocolaides, CEO- Great Lakes Coffee Uganda Ltd suggested that the developers of TradeXchange be sensitive when it comes to data collection as the data belongs to the farmers. “This is an amazing opportunity to have uniformity for brand Uganda. Transparency will transform our economy.” he expressed.

Andreas Nicolaides, Great Lakes Coffee Uganda Ltd CEO and Founder

Godson Mwesigye, Ag. Assistant Commissioner, Uganda Revenue Authority- Customs pledged the tax body’s full support and requested that PACEID coordinates this project to ensure traders are abiding by the laws. “The integrity of our business people (exporters) must be checked. URA is here to fully support this project.”

NITA-U Director Collin Babirukamu reaffirmed their support and commitment to seeing platforms like TradeXchange succeed. “This TradeXchange project is a move in the right direction and it resonates with our E-single window. It will definitely help with export verification.”

Godson Mwesigye, Ag. Assistant Commissioner- URA-Customs

Samuel Kawalya, Senior Trade Information Executive at Uganda Export Promotion Board (UEPB) emphasized the importance of the TradeXchange platform. “Companies do business but countries trade. We are ready to work together to ensure the country continues to do sustainable trade and also change the mentality of our business people and have a good reputation out there.”

The insights gathered during this workshop will be instrumental in guiding the project through its next phase as Technology Associates expressed its commitment to helping Ugandan exporters succeed in the international market.

L-R: Maria Bisamaza from PACEID, Atwine Loyce from Fresh Cuts Uganda Ltd and Andreas Nicolaides from Great Lakes Coffee Uganda Ltd

Other members in the meeting were; Mwanje John and Caroline Nankinga (both from MAAIF), Atwine Loyce from Fresh Cuts Uganda Ltd, Nsamba Taufeeq, Augustine Ssekyondwa (both from NITA-U), Steve Huges from Uganda Agribusiness Alliance, Maria Bisamaza, Allan Agaba, Jonathan Kaweesa, Joshua Magambo, Rowland Nkahebwa, Victor Mugasa (all from PACEID), Ajesh Sasi, S. Kaleeswaran, A. Balachandran, Naveen Kumar, Henry Tumusiime, Douglas Onyango, Suresh Thirumalaisany, Kwaiwia Humphrey and Resper Nyivuru (all from Technology Associates).

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Intra-African Trade Fair a significant step towards realizing the potential of the AfCFTA

The Presidential Advisory Committee on Exports and Industrial Development (PACEID) Chairman, Odrek Rwabwogo, will lead a Ugandan delegation of private sector exporters to Cairo, Egypt for the 3rd Intra-African Trade Fair (IATF2023).

Organized by the African Export-Import Bank (Afrexim bank) in collaboration with the African Union (AU) and the Africa Continental Free Trade Area (AfCFTA) Secretariat, the event will run from 9th-15th November, 2023 under the theme ‘The AfCFTA Marketplace’.

PACEID Chairman Odrek Rwabwogo

The trade fair will provide a unique and valuable platform for businesses to access an integrated African market of over 1.3 billion people with a GDP of over US$3.5 trillion created under the African Continental Free Trade Area. It will also facilitate networking opportunities and discussions on how to capitalize on the AfCFTA agreement.

The African Continental Free Trade Area is a significant initiative aiming to create a single continental market for goods and services, with free movement of business persons and investments. Currently, intra-African commerce accounts for only 16% of the total African trade. The IATF aims to boost this percentage by providing a platform for businesses across the continent to connect, showcase their products and services, and explore investment opportunities.

The AfCFTA agreement, which entered into force earlier this year, seeks to create a single market for goods and services within Africa, leading to increased trade and economic development. With the participation of 54 out of the 55 African Union member states (43 parties and another 11 signatories), it is considered the largest free trade agreement in terms of participating countries since the creation of the World Trade Organization.

PACEID recognizes the immense potential that the AfCFTA holds for African businesses and by participating in the trade fair, the committee aims to help local businesses expand their footprint and tap into new markets. PACEID, working with exporters, development partners and the Government of Uganda will showcase at Africa’s Marketplace in Cairo.

“The Presidential Advisory Committee on Exports and Industrial Development is gearing up to participate in the Intra-African Trade Fair. By showcasing Ugandan products and providing valuable information, the committee hopes to contribute to the growth of exports in Uganda and on the continent at large. We encourage Ugandans businesses to register and take advantage of this unique opportunity to position themselves for success in the increasingly competitive global marketplace.” Matthew Bagonza, PACEID Executive Committee Member notes.

Matthew Bagonza, PACEID Executive Committee Member

Ugandan exporters will set up exhibition booths at the trade fair, where they will showcase a wide array of products from various industries; agricultural goods and manufactured products. They will also be educated about the benefits of exporting and how to navigate the AfCFTA agreement.

PACEID is working closely with relevant government agencies and trade associations to ensure a successful and impactful participation in the trade fair. This participation is a significant step towards realizing the potential of the AfCFTA and promoting economic prosperity across Africa.

During the seven-day event, attendees will participate in a number of activities; exhibition, investment forum, fashion/entertainment, B2B/B2G platform, Egypt Culture Day, Africa Automotive Show, AU Youth Start-up Programme and Diaspora Day among others.

The African Continental Free Trade Area (AFCFTA) is a significant initiative aiming to create a single continental market for goods and services, with free movement of business persons and investments. Currently, intra-African commerce accounts for only 16% of the total African trade. The IATF aims to boost this percentage by providing a platform for businesses across the continent to connect, showcase their products and services, and explore investment opportunities.

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