The Uganda National Bureau of Standards (UNBS) together with the South Sudan National Bureau of Standards (SSNBS) are set to harmonise sampling, test methods and certification processes to enhance bi-lateral trade between Uganda and South Sudan. The resolution is one of the many reached at, during a meeting between the two National Standards Bodies held on 11th January 2024, in Nimule.

The engagement led by both the UNBS Ag. Executive Director Mr. Nangalama Daniel Richard Makayi and the SSNBS Chairperson and Chief Executive Officer (CEO), Hon. Dr. Kuorwel Kuai Kuorwel, came after a recent standoff between Uganda and South Sudan over maize exports from Uganda, which saw a Joint Ugandan Delegation led by the Senior Presidential Advisor and Chairman of the Presidential Advisory Committee on Exports and Industrial Development (PACEID) Mr. Odrek Rwabwogo travel to Elegu-Nimule, in 2023 to negotiate release of impounded Ugandan Trucks with maize grain and flour in South Sudan.

Since then, UNBS embarked on batch sampling and laboratory analysis of maize grain and flour   exports to S. Sudan in designated sampling yards in Central (Afrokai in Matugga), Eastern (Uhuru Parking, Mbale) and Northern Uganda (Layibi in Gulu), utilising the UNBS Central and regional testing laboratories. Since this intervention, 346 out of the 367 samples representing 94.2% of the total maize flour samples analysed, complied with the standard requirements and were from 23 companies certified by UNBS.

The two National Standards Bodies have thus agreed that;

• All products covered by Compulsory Standards including cereals and cereal products  (mainly maize flour) must be certified by UNBS prior to being exported to South Sudan from Uganda.
• A Sanitary and Phyto-Sanitary (SPS) certificate from competent authorities in Uganda MUST accompany other products exported to South Sudan like fruits and vegetables, dairy products like fresh milk and yorghurt, chicken and chicken products, fish and fish products.
• A technical team from the two standards bodies to be set up to harmonise sampling, test methods and certification processes, among other resolutions.

UNBS has since urged all manufacturers and traders intending to export goods to South Sudan to ensure that they undergo the UNBS Certification process and obtain a certification permit and a SPS certificate from a competent authority where applicable, for the smooth flow of their goods and services to South Sudan.

UNBS is tasked with enforcing standards to protect the health and safety of consumers and the environment against dangerous and sub-standard products as well as, ensuring fairness in trade and strengthening the economy of Uganda by assuring the quality of locally manufactured products to enhance the competitiveness of exports in regional and international markets.

Africa in 2019 just before COVID-19 induced lockdowns exported USD421bn and received USD31b in development assistance and USD40bn in FDI. Uganda lies somewhere small in these figures and it shows you how much exports dwarf aid only if we can focus. This export level is still so small for a group of human beings (Africans) who constitute 17% of the world population. Even worse the concentration of these exports is just simply commodities – minerals, oil and agricultural products that are unprocessed. This is why we keep awake driving export growth for Uganda and we will go anywhere, meet every criticism and work with joy; for we are called in our time to fix some things not to lament.

This is why I thank the partnership we have developed with Serbia and the Balkans to ensure that processing of coffee, handling of fresh fruits and vegetables and other products is done at the entebbe free zones area and make it easier to ship in bulk. The Hon. Ivica Dacic, foreign minister for Serbia and its former PM, came to the free zones to inaugurate the start of the hub at entebbe and called on the free zones authority. I thank Bratislav Stoiljkovic, our trade representative who is opening a third Uganda connect trade hub to make our products known and accessible from Uganda. Mr. Mark Pursey, our Trade Representative in UK will too be opening a hub in London this year as we prepare for the Africa- UK summit.

These efforts make our country come out of woodworks on trade and export matters. We are way behind in how nations compete and are instead locked in shallow peripheral political conflicts instead of focusing on what builds us as a country. PACIED target is 25 trade hubs across the world in the next ten years. This will attract technology and skills, capital investments and develop better supply chains for our products.

In the last decade exports of agricultural products that are of high value have grown only one percentage points yet the continent grows at 3% of GDP and her population at 2.5%! If this doesn’t shock people into reality, what will in terms of what needs to be done to keep Africa stable and growing?

So yesterday we articulated Uganda’s trade policy to the Serbian government delegation as:
1) We will offer tax and infrastructure incentives in return for removal of taxes on Ugandan products into Serbia and the Balkans.
2) We will insist on assembly and manufacturing of agricultural equipment such as coffee machines and processing of juices instead of export raw products to them.
3) We will help with the logistics and supply chain improvements, packaging and packing materials in return for them to process portions of the products here.
4) We will appoint an Honorary consul who will drive trade and not the ones who drink champagne and sell hardware to our country. We will be intentional on growing this trade relationship by signing a new bilateral agreement this year to capture these elements.

Thank you.

The Chairman of the Presidential Advisory Committee on Exports and Industrial Development (PACEID) Odrek Rwabwogo has rallied East Africans to adopt export-driven economies for regional transformation.

Rwabwogo, who doubles as the Senior Presidential Advisor-Special Duties, made the remarks at the third and final day of the three-days East African Trade and Investment Summit at the Kampala Serena Hotel on Wednesday, January 27, 2024.

He was part of panel discussing how to grow regional economies at the high-profile summit that was organized on the sidelines of the 19th Non-Aligned Movement (NAM) and the 3rd South Summit (G77). He shared stage with Humphrey Nzeyi- Chairman of Private Sector Foundation Uganda, MTN Uganda CEO Sylivia Mulinge, Kudakwashe Matereke-Regional Chief Operating Officer of AFREXIM Bank and Dr. Thangvel Palnivel from United Nations Development Programme (UNDP Uganda).

Alongside the panel discussion was a Business-to-Business meeting between Afroexim Bank, DTB, National Housing, Centenary Bank discussing the Packages they can offer to the private sector.

Rwabwogo shed light on PACEID’s interventions and their role in helping Uganda achieve its ambitious $6 billion target in export earnings by 2028. He highlighted the PACEID’s focus on four key areas: market research, standards and compliance, export infrastructure, and export financing. These initiatives aim to address the main challenges faced by exporters and improve the overall competitiveness of Ugandan products in international markets. “By understanding market trends and consumer preferences, exporters can align their products to meet international standards and target niche markets, ultimately boosting export earnings.”

Rwabwogo stated that these reforms will allow our government to re-align the thinking and help to strengthen the productive capabilities of our businesses.

“PACEID has invested in a team of researchers to inform our strategy, planning and decisions. Collaboration with Private and Public sector stakeholders in Uganda trade and investment is essential.” Rwabwogo noted while urging all stakeholders to exercise agency and drive forward the excellent and transformative trade and investment ideas discussed at the Summit.

The rest of the panelists discussed various aspects of trade and investment, including regional integration, market access, investment promotion, and trade facilitation.

John Bosco Kalisa emphasized the need for harmonized trade policies, streamlined regulations, and enhanced infrastructure to facilitate seamless trade flows among member states.

The discussions also delved into specific sectors that offer significant potential for trade and investment in East Africa. Agriculture, manufacturing, and services were highlighted as areas where there are ample opportunities for growth and development.

The East Africa Trade and Investment Forum provided a platform for policymakers, business leaders, and investors to exchange ideas and explore potential partnerships.

Held under theme “Deepening Cooperation in Trade, Tourism and Investment for Shared Global Affluence”, the forum started on 15th January 2024 and was officiated by the 1st Deputy Prime Minister and the Minister of East African Affairs Rt Hon. Rebecca Alitwala Kadaga and was officially opened by the Vice President Her Excellency Jesca Alupo on Tuesday 16th January 2024. The forum was been attended by over 500 delegates from 19 countries; Uganda, Qatar, United Kingdom (UK), Türkiye, Kenya, Egypt, Algeria, India, Cuba, China, South Africa, South Sudan, Italy, Tanzania, Ethiopia, Zambia, Saudi Arabia, Bulgaria and Morocco.

The forum was also addressed by the EAC Deputy Secretary General – Customs, Trade and Monetary Affairs Ms. Annette Ssemuwemba Mutaawe. She underscored the EAC policies on ensuring that the EAC is an attractive destination for trade and investment. Such include the Customs Union and Common Market with no tariffs and harmonized rules of origin, cost, and time of doing business in EAC which is reduced with 13 One Stop Border Point (OSBP), and there is common infrastructure to process goods in customs. She committed that the EAC secretariate is ready and capable to facilitate trade within the community.

Rt. Hon. PM, Amb. Jan Sadek the Head of EU Delegation in Uganda also highlighted the positive trade balance that Uganda has maintained and a top recipient of FDI with a lot of potential for business in the country. He pledged EU – EAC partnership in investment and trade based on the existing bilateral agreements and invited investors to the EU Business Summit which is due this year.

While closing the forum, Humphrey Nzeyi noted that there is urgent need to;

1. Scale-up cross-country investments in connectivity and high-quality infrastructure across the region both physical and digital connectivity.
2. Invest in Bwindi and Mgahinga tourism infrastructure especially tourism roads, airports, and internal flights by Uganda Airlines. Data shows that money invested in such strategic infrastructure can be recovered in a period of less than 3 years.
3. Build the capacity of Small and Medium-sized Enterprises (SMEs) to harness the potential of the AfCFTA. Strengthening the competitiveness and export readiness of SMEs in regional value chains through trade financing and business development services is crucial.
4. Strengthen regional cooperation to eliminate the persistent trade barriers.
5. Invest in cross boarder infrastructure such as roads, cargo airlines and railways to facilitate trade.

The 1^st East Africa Trade and Investment Forum was organized by the Government of Uganda through the Ministries of Trade Industry and Cooperatives and Foreign Affairs, PSFU, UNDP Uganda, Stanbic Bank, National Housing and Construction Company, NSSF, Banana Industrial Research and Innovation and NEC-Streit – Armoured Vehicles among many others.

It was an evening of mixed emotions as Ms. Elsie Attafuah, the Ugandan United Nations Development Program (UNDP) Resident Representative, bid farewell to the country after her four and a half years’ tour of duty came to an end. In a heartfelt farewell dinner held at the Kampala Sheraton Hotel on Thursday evening, speakers celebrated her remarkable achievements and contributions towards the nation’s development agenda while at the same time expressed a genuine sense of sadness at her departure. 

Attafuah leaves Uganda to head the UNDP program in Nigeria, a country with the biggest economy in Africa.

The Presidential Advisory Committee on Exports and Industrial Development (PACEID) team; Brenda K. Opus, Head of Markets, Allan Mugisha- Team Lead Infrastructure and Rowland Bon Nkahebwa- Communications attended the farewell dinner to honor Ms. Attafuah, following the end of her successful tenure. Recognizing her immense dedication and transformative impact, PACEID expresses gratitude for her service and commemorates her achievements.

Attafuah’s work aligned closely with PACEID’s objectives, as her initiatives within the UNDP focused on advancing sustainable development, poverty reduction, and promoting environmental responsibility. In August 2023, UNDP Uganda partnered with PACEID to launch an export preparedness training programme designed to help Ugandan exporters successfully penetrate the highly competitive US market considering it offers tremendous opportunities for businesses looking to expand their reach given their USD18trillion consumer expenditure.

The farewell dinner, attended by senior government officials, heads of different UN agencies in Uganda, prominent private sector players and prominent individuals, celebrated Attafuah’s accomplishments during her tenure as UNDP Uganda Country Representative.

UNDP Uganda Deputy Resident Representative Sheila Ngatia thanked guests for honouring Attafuah before waxing lyrical about her passion and deep affection for Uganda. “It’s hard to imagine it’s four and a half years since she assumed her role in Uganda. It’s a time of mixed feelings. She has often asked important questions and positively challenged us to be bold, visionary and seek to end poverty in Uganda and the continent. Attafuah is passionate and deeply affectionate about the Pearl of Africa. We would have wished her to stay longer but such is the nature of our work. I am proud that she heads to Nigeria, the country with Africa’s biggest economy where she will become Uganda’s tourism ambassador.”

Ugandan banker, economist and academician, Prof. Ezra Suruma delivered the keynote speech at the dinner starting by referring to Attafuah as ‘a distinguished daughter of Africa’. “Thank you for your commitment to improving the lives of the people of Uganda, especially the poor and underprivileged. Thank you for your efforts in skilling the youth and fostering the implementation of the Sustainable Development Goals (SDGs) in Uganda. Please, rest assured that your efforts have not been in vain. We greatly value your selfless efforts to better Uganda and Africa. We are sorry that you must leave us. We wish you a prosperous career in Nigeria. Come back, Uganda will always be your home.”

At the farewell dinner, Attafuah extended her appreciation for the support and collaboration of PACEID and other partners during her time in Uganda. She highlighted the significant progress made in various sectors and reiterated the importance of sustained efforts in realizing Uganda’s economic potential.

“The spirit of partnership with Uganda will endure, I have full confidence in all partners to continue the work we have started. As I leave Uganda and all our development partners, let’s do development unusual with a fire in our belly. For a development agency like UNDP, it’s inevitable to take risks. Let us be bold and ambitious and do something different. I challenge all of us to do things differently.” Attafuah told guests.

She leaves having been honored to serve Uganda saying that it will aways be her home. “Uganda has everything it takes to prosper, and yet people are poor. Let’s disrupt this. We must have a fire in our belly, and that is what has kept UNDP, kept me going. I am deeply thankful to Uganda for the privilege of serving Uganda. My heart is here, Uganda is home.”

Attafuah paid tribute to the government of Uganda and President Yoweri Museveni and UNDP donors including USA, Germany Sweden, Japan, Switzerland, Norway, France, Belgium, India, China and Finland among many others.

“As my time comes to bid farewell to Uganda, I find myself celebrating now more than ever Uganda’s spaces, people, ability, renaissance and knowledge – what I term Uganda’s SPARK. In my last 4 years serving this country and her beautiful people, I continue to be enthralled by the people, landscapes, cultures, communities, women, men and young people who have inspired me since my arrival in 2019.” noted Attafuah whose successor will be coming in two weeks’ time.

World Health Organization Representative to Uganda Yonas Tegegn Woldermarian thanked Attafuah for challenging the UN system to deliver on their commitment to help Uganda achieve its development goals. “Attafuah is passionate and Africa requests passion from each of us. We have the duty to do our best for Africa. The Peal of Africa is not only at the center of Africa but at the center our commitment for partnership in Africa. You have shown how passion for development can make a difference.”

Justine Kasule Lumumba, Minister in charge of General Duties in the Office of the Office of the Prime Minister represented Rt. Hon. Robinah Nabajja who was the Chief Guest.

Lumumba expressed her heartfelt gratitude to Attafuah before reading out the PM’s speech to guests which recognized the latter’s commitment and love for Uganda.

Nobert Mao- Minister for Justice and Constitutional Affairs, Vincent Bagiire- Permanent Secretary Ministry of Foreign Affairs and Jan Sadek- Ambassador of the European Union to Uganda also gave brief but moving tributes to Attafuah and wished her the best in the next chapter of her career.

Other prominent guests at the event were; Prof. Barnabas Nawangwe- Vice Chancellor Makerere University, Uganda Airlines CEO Jennifer Bamuturaki, Amos Wekesa CEO Great Lakes Safaris and many others attended the farewell dinner.

During the event, UNDP Uganda and partners launched the UNDP Coffee Table Book celebrating 51 years accompanying Uganda’s development agenda.  

Elsie Attafuah’s departure leaves a lasting legacy, but also paves the way for new opportunities and partnerships as the organization moves forward.

After years of being banned from export to the European Union (EU) due to failure to meet safety and quality standards, the Ugandan pepper market has received a much-needed boost. The EU has lifted the ban on Ugandan peppers after a thorough examination process that proved they now meet the required standards, according to the Ministry of Agriculture, Animal Industry and Fisheries (MAAIF).

A statement by MAAIF dated December 22, 2023, announces that the peppers of genus Capsicum (other than sweet) originating in Uganda have been removed from Annex I to the EU Regulation 2019/1793. This is according to a recent communication received from the European Commission, Directorate-General for Health (DG SANTE).

The EU 2019 audit resulted in Ugandan peppers being moved to annex 1, which is the worst before a ban- this means increased controls, all peppers had to be checked thoroughly.

According to the letter from DG SANTE, the information available indicates a satisfactory degree of compliance, leading to the decision that official controls at a harmonized increased level by national competent authorities at the entry into the Union will no longer be carried out. Instead, routine checks will be performed, streamlining the process for Ugandan pepper exports to the European market.

The move is seen as significant for Ugandan farmers, as it will open up additional markets, maximize earnings and result in an overall economic boost. With the ban lift, Uganda is now allowed to provide peppers to the EU, its largest market and the revenue generated could help to create employment opportunities and reduce poverty.

The Permanent Secretary, Ministry of Agriculture, Animal Industry and Fisheries, Maj. Gen. David Kasura-Kyomukama said, “This positive development is a result of collaborative efforts between the Ministry of Agriculture, Animal Industry and Fisheries, and various stakeholders involved in the pepper production and export chain and reflects the commitment of the Ugandan government and its partners to ensuring the quality and safety of agricultural products for international consumers.” 

The decision is a positive move towards increasing trade relations between Uganda and EU member states and is expected to lead to more investment in the agricultural sector of the country. Ugandan farmers, who have been working on improving the quality of the peppers, have expressed satisfaction with the lifting of the ban and are ready to increase production in response to the new development.

“We welcome the news of the lifting of the restrictions on Uganda’s pepper exports to the EU. This is a sign that when the public and private sector work together on regulatory oversight and self-monitoring and when the private sector observes the SoPs a lot can be achieved. We must however remain vigilant so that we do the same for all FFV exports and not just at point of entry but also at exit points. We thank the NPPO and the private sector for giving us this early Xmas gift and we pledge our commitment to play our role as we rebuild the export so it can boost exports, jobs and incomes.” Fred Zake, Executive Director Hortifresh Association Uganda remarked.

For the EU consumers, the move also means access to a versatile ingredient, peppers, in their diet and presents a crop of potential trade opportunities that speaks to the benefits of globalisation and open trade.

Despite the ban lift, the EU has upheld its stringent standards to protect its consumers, warranting continued vigilance from Ugandan farmers to ensure their produce continues to meet the required regulations.

The lifting of the ban on Ugandan peppers by the EU is a win-win situation for both Uganda and the EU, as it leads to increased trade, reinforces the benefits of international cooperation, and contributes to the growth of the agricultural sector of Uganda.

Odrek Rwabwogo, Chairman of the Presidential Advisory Committee on Exports and Industrial Development (PACEID) applauded all the agencies, public and private, that have been working hard to achieve this milestone. “PACEID is delighted about the European Union lifting the ban on Ugandan peppers. This decision is a testament to the tremendous efforts made by our farmers and exporters in meeting international quality standards. This will open up new markets for Ugandan peppers in Europe, a region known for its high demand & premium prices.” Rwabwogo noted.

The removal of these restrictions is expected to enhance market access for Ugandan peppers in the European Union, contributing to increased export opportunities and economic growth for the country. The Ministry encourages all stakeholders in the pepper industry to maintain the high standards that have led to this favorable decision and to continue working towards the sustainability and growth of the sector.

The Uganda trade delegation yesterday met with the US Assistant Trade Representative for Africa, Ms. Constance Hamilton and the US special envoy to advance Human rights of the LGBTQI+ people, Jessica Stern. The meeting took place in Washington DC at the office of the US Trade representative, Ms. Catherine Tai. The Uganda delegation which included Dr. Olivier Kamanzi, Uganda trade representative in Chicago and Ambassador Roby Kakonge, was led by Odrek Rwabwogo, Chairperson of the Presidential Advisory Committee on Exports and Industrial Development (PACEID) and Senior Presidential Adviser on Special Duties.

Rwabwogo made a case for Uganda’s exporters who have for the last 23 years benefited from the Africa Growth Opportunity Act (AGOA) duty and quota free market access to the US and urged US government not use disproportionate force against an ally whose values and relationship have stayed firm on multiple fronts over the years. “Uganda has not violated any trade or human rights law. We continue under President Yoweri Museveni’s capable leadership to score on economic liberalism, supporting free enterprise, protecting our environment, making laws on food safety and building our trade standards”.

He said, “We have never lost our vigour for protecting minorities, workers and leading the charge on regional stability along with ending extreme poverty to keep our nation stable and growing”. He asked, “How can a government that promotes free enterprise, freed women and gave them education and representation along with people with disabilities and hosts over 1.6m refugees be called a violator of human rights of her people? It is a contradiction of mega proportion”.

Rwabwogo said, “We are your best friends for an open engagement with Africa but this has to be done in a respectful and dignified manner especially, on the matters of freedom and rights that you might have. Our leadership has been defenders and fighters for freedom of African people and all our allies and humanity since 1965”. He said Uganda takes exception at the weekly threats and statements sent against people who want to trade with Uganda or visitors, academicians and person to person exchange. These statements you issue to our allies and trading partners on a monthly basis are unacceptable way to communicate to allies and don’t show good will”.

He asked the US government not mix wrong perceptions picked from data sources that aren’t verifiable with our own systems and leaders and use them to judge us harshly. The US state department has lately issued travel advisories, proposed visa restrictions and threatened to remove Uganda from AGOA list, all in three months.

Rwabwogo said, “The US is an important ally and a big signaling market to us and the world in terms of raising capital and technology for enterprises. At USD 18trillion consumption on this market, there is nowhere else we want to be as Ugandans, the reason we have two trade representatives for Uganda in the Mid-west and why President Museveni visited you in December of 2022”.

He added, “If even some of your adversaries who are super powers keep coming here for conversations, why should Uganda be silent when you seem to want to destroy the little trade shoots that are coming up? These trade shoots give jobs to women and youth entrepreneurs who have boot strapped to build their businesses and should be protected from politics”

Uganda’s and US trade in the last three years averages UGX 1.9trillion (about USD550m) with a heavy trade imbalance in favour of the US that sells to Uganda aircraft parts, computers, used clothing, machine parts, generators etc. Uganda exports coffee, vanilla beans, chocolate, dairy products, fish etc. President Joe Biden in October wrote to the speaker of the US House of representatives, Mike Johnson seeking to terminate Uganda’s eligibility on AGOA list of countries in 2024 on account of the gay act passed by Uganda’s parliament in May. Uganda has increased its efforts for trade with the world aiming at USD 6bn in the next five years. PACEID has a target of USD 1bn on the US market and is opening trade hubs in key markets of the world.

Ms. Hamilton said Uganda’s anti homosexuality law ‘demonizes gay people and goes against the values President Biden’s government adheres to. She said, “words matter and this law and the words it uses horrifies many people in the US”. Rwabwogo explained the context of the law as an effort to protect children from the onslaught of curriculum and content that should not be exposed to minors. He asked for rescinding of the January 2024 deadline to allow for more engagement between the two countries in order to protect trade relations. Jessica Sterns raised concerns on what she called ‘documented attacks on gay people and arrests and property damage which causes fear to gay people’. Ambassador Kakonge agreed to follow up on the report from US special envoy on the human rights of the LGBTQ persons.

Dr Kamanzi, who is helping Uganda in Chicago to raise export credit funding and open markets for Uganda said, “I visit Uganda regularly and I have travelled to all corners of the country and I have not seen the claims being made here being committed in Uganda. On the contrary I live in South Side Chicago and I am an American citizen. I am sadly aware every weekend our city of Chicago loses 55 people to gun violence. Should we not be concerned about our internal US issues rather than using disproportionate power against a small peaceful country? He asked.

Earlier, the Uganda delegation which included exporters of leather bags (Seko designs/Arise Kollections), vanilla (Simons Vanilla), fruits and vegetables (Jacana fruits) were hosted by the Centre for International Private Enterprise (CIPE) who invited over 45 corporate business in the US, NGOs, civic groups to explain Uganda’s trade and democracy journey over the also couple of years. Some of the US companies and institutions that attended the meeting included Transformative Energy who are working on green energy projects in Uganda, Boeing Aircraft Corporation, manufacturers of fertilizers, producers of beverages, bankers, lawyers and the Africa Trade Development Center, activists for AGOA extension in Washington DC.

The Uganda delegation met the Hudson institute, members of Congress and address the Press later on Friday.

In a bold and strategic move, Uganda has set an ambitious target to increase its exports to the United States from USD 80 million to USD 1 billion by 2030. The Presidential Advisory Committee on Export and Industrial Development (PACIED) lies at the heart of this initiative, ensuring that Ugandan exporters have unfettered access to markets regardless of political or other forms of disagreements.

Delegation’s Efforts

The delegation, expertly led by PACEID Chairman Odrek Rwabwogo, is a testament to Uganda’s commitment to diversifying its export portfolio. Alongside Rwabwogo, notable figures such as Dr. Olivier Kamanzi, Dr. Dennis Matanda, and Uganda’s Ambassador to the US, Roby Kakonge, represent a united front. The delegation’s composition, encompassing members from the export community in industries like leather, fruits and vegetables, vanilla, and dairy, underscores the broad scope of Uganda’s export ambitions.

Key Meetings and Discussions

In a series of pivotal meetings, the delegation engaged with significant figures in the US trade landscape on 7th December 2023. A notable meeting with Ms. Constance Hamilton, Assistant US Trade Representative for Africa, and President Joe Biden’s special envoy on Human Rights of LGBTQI+ persons, highlighted the discussions’ depth and breadth. The agenda centered on fostering mutual interests, strengthening trade relations, and addressing human rights issues, reflecting a holistic approach to international diplomacy.

Economic Impact and Future Prospects

The drive to boost exports is more than just a trade strategy; it’s a lifeline for economic growth and job creation in Uganda. By expanding its export base, Uganda is not only looking to enhance its economic footprint but also to provide sustainable employment opportunities for its young population. The initiative, however, does not come without challenges. Navigating the complex waters of international trade, especially in a politically charged global environment, requires a delicate balance of diplomacy and economic savvy.

As Uganda embarks on this ambitious journey, the importance of maintaining robust and open trade relationships, even in the face of political disagreements, cannot be overstated. With a clear vision and a comprehensive strategy, Uganda is poised to not only meet but potentially exceed its export goals, paving the way for a prosperous future.

The Presidential Advisory Committee on Exports and Industrial Development (PACEID) on Wednesday, December 6, 2023 convened several ministries, departments, and agencies (MDAs) to discuss the TradeXchange, a digital export transformation platform being developed by Technology Associates at their offices along Yusuf Lule Road, Plot 23 in Kampala. The MDAs overwhelmingly pledged full support to the TradeXchange Platform that is key for Digitalization and growth of Uganda’s exports.

The orientation meeting with the MDAs was facilitated by PACEID so that Technology Associates could provide an update on the progress made thus far and to share a detailed plan, including the objectives, schedule, methodology and tool to be used during the Needs Assessment and requirements Gathering phase for stakeholder feedback and buy-in.

The key stakeholders in the meeting included officials from Ministry of Agriculture, Animal Industry and Fisheries (MAAIF), National Information Technology Authority Uganda (NITA-U), Uganda Export Promotion Board (UEPB), Uganda Coffee Development Authority (UCDA), Uganda Revenue Authority (URA), Hortifresh (FFV) Association Uganda and Ministry of Trade, Industry and Cooperatives (MTIC).

TradeXchange seeks to help exporters simplify trade processes and navigate complex procedures and regulations. Through this platform, Ugandan businesses will be able to connect with buyers and sellers worldwide, find competitive pricing and product opportunities, and submit and track electronic trade documents. All of these processes are streamlined using technology, resulting in time and cost savings for businesses turning to export.

The platform is intended to make a significant impact on the export industry in Uganda, as it tackles some of the most common barriers that local businesses face in the international market.

During the meeting, Technology Associates Chairman Girisch Nair highlighted TradeXchange’s potential to transform the entire Ugandan export industry, boosting the country’s export performance, and ultimately contributing to the country’s economic growth. He further emphasized the importance of support from MDAs in this process. “We need to come together as a nation to use TradeXchange to harness great technologies and move exports forward. This is very important as we embark on this project” stated Girisch Nair. He appreciated PACEID led by Chairman Odrek Rwabwogo for current strategies already being implemented to incentivize export-oriented businesses and initiatives.

Matthew Bagonza, PACEID Head of Administration/Operations expressed gratitude towards the MDAs and the private sector stakeholders for responding to the invitations to attend the orientation workshop. He asked NITA-U to provide guidance during this journey so as to avoid making mistakes. “We hope to establish an advanced sustainable national digital platform and ecosystem to manage Uganda’s trade activities across borders.”

Bagonza informed the meeting that Rwabwogo was unable to attend because he is currently out of the country on a similar cause making a case for Uganda’s exports. “Chairman is passionate about trade and exports in particular. He wants to improve our export earnings and is urging exporters to embrace the use of technology”.

Uganda has a target of USD 6bn in the next five years as export revenues across key products in selected markets.

PACEID Executive Committee Member Mahmood Hudda presented the Digitalization Master Strategy to the MDAs stating that its implementation will not only be crucial for Ugandan SMEs but also for larger exporters looking to expand their market reach. ”The collaboration between PACEID, Technology Associates and MDAs will be vital to ensure that TradeXchange fulfills its potential as a driver of economic growth for the Ugandan business community.”

Dr. Paul Mwambu, Commissioner- Crop Inspection and Certification at MAAIF welcomed the initiative noting that the engagement was good and timely adding that the ministry is looking forward to working with PACEID and Technology Associates to make TradeXchange a reality. “This platform will certainly improve our market access. Traceability will be better because we shall have actual data. This digitization process makes so much sense and speaks to all the challenges we are facing in export. I applaud Technology Associates and PACEID. MAAIF fully endorses what you have put on ground”.

He however cautioned that there must be due diligence. “This will help to know the key importers and exporters and what has been traded. Such information is required for us to make informed decisions regarding trade.”

Dr. Mwambu urged members to embrace the digital era as it reduces risks of forgery involving paper work saying that since going digital with E-phyto, interceptions have reduced by 97%.

Andreas Nocolaides, CEO- Great Lakes Coffee Uganda Ltd suggested that the developers of TradeXchange be sensitive when it comes to data collection as the data belongs to the farmers. “This is an amazing opportunity to have uniformity for brand Uganda. Transparency will transform our economy.” he expressed.

Godson Mwesigye, Ag. Assistant Commissioner, Uganda Revenue Authority- Customs pledged the tax body’s full support and requested that PACEID coordinates this project to ensure traders are abiding by the laws. “The integrity of our business people (exporters) must be checked. URA is here to fully support this project.”

NITA-U Director Collin Babirukamu reaffirmed their support and commitment to seeing platforms like TradeXchange succeed. “This TradeXchange project is a move in the right direction and it resonates with our E-single window. It will definitely help with export verification.”

Samuel Kawalya, Senior Trade Information Executive at Uganda Export Promotion Board (UEPB) emphasized the importance of the TradeXchange platform. “Companies do business but countries trade. We are ready to work together to ensure the country continues to do sustainable trade and also change the mentality of our business people and have a good reputation out there.”

The insights gathered during this workshop will be instrumental in guiding the project through its next phase as Technology Associates expressed its commitment to helping Ugandan exporters succeed in the international market.

Other members in the meeting were; Mwanje John and Caroline Nankinga (both from MAAIF), Atwine Loyce from Fresh Cuts Uganda Ltd, Nsamba Taufeeq, Augustine Ssekyondwa (both from NITA-U), Steve Huges from Uganda Agribusiness Alliance, Maria Bisamaza, Allan Agaba, Jonathan Kaweesa, Joshua Magambo, Rowland Nkahebwa, Victor Mugasa (all from PACEID), Ajesh Sasi, S. Kaleeswaran, A. Balachandran, Naveen Kumar, Henry Tumusiime, Douglas Onyango, Suresh Thirumalaisany, Kwaiwia Humphrey and Resper Nyivuru (all from Technology Associates).

Key private sector players in the export industry were today, Tuesday December 5, 2023 updated on TradeXchange, a digital export transformation platform being developed by Technology Associates in partnership with the Presidential Advisory Committee on Exports and Industrial Development (PACEID). The meeting was held at Technology Associates offices along Yusuf Lure Road, Plot 23.

Technology Associates (TA) is a leading, award-winning IT Systems Integrator operating from 6 country offices in East & Central Africa for over 25 years. Their 300 associates have undertaken national-scale, enterprise technology projects in over 17 countries across the continent.

The engagement between the private sector and Technology Associates was part of the week-long orientation workshop facilitated by PACEID to provide updates on the progress of TradeXchange in order to share the plan, methodology and tools to be used for the needs assessment and requirements gathering phase.

In August 2023, PACEID signed a Memorandum of Understanding (MoU) with Technology Associates and CargoX to develop a sandbox model of TradeXchange as a digital frontier to solve the trade facilitation gaps identified. The platform aims to revolutionize the export industry by digitizing and streamlining the process. It seeks to simplify and enhance the efficiency of export transactions, reducing paperwork, and making the entire process more transparent and accessible.

The day’s session kicked off with a briefing from Douglas Onyango, the Project Manager explaining to the private sector that the engagement was more of a needs assessment to establishing under which components of the export ecosystem they (exporters) belong to.

Mr. S. Kaleeswaran (Business Solutions Lead) and Mr. A. Balachandran (Technology Lead) from Technology Associates made a presentation highlighting the four pillars upon which TradeXchange will operate; E-registry pf businesses, E-registry of farmers, Supply chain traceability and Consignment certification. “The platform also incorporates blockchain technology to ensure the security and immutability of transaction records, making it more reliable and trustworthy,” noted Mr. Kaleeswaran.

During the orientation meeting, Technology Associates team responsible for the development of TradeXchange showcased the various features and functionalities of the platform. They explained how it simplifies the export process by providing a one-stop digital platform where exporters can access all the necessary tools and resources.

“As PACEID expands Uganda’s market reach and enhances value addition, the TA-CargoX Consortium will provide a robust, globally compliant digital trade platform as the surest means to integrate Uganda into the global trade network. TradeXchange shall automate the import and export value chain, provide visibility in the trade supply chain, ensuring transparency, reliability and save costs directly for all participants”. Mr. Girisch Nair, Chairman Technology Associates says about the platform.

Mahmood Hudda, PACEID Executive Committee Member highlighted the platforn’s potential to drive Uganda’s exports saying TradeXchange will be a blockchain-based collaboration platform that streamlines processes and enhances information flow among farmers, producers, traders and government bodies. “It helps government offer more efficient regulation on accreditation, quality and produce traceability in a secure manner, promoting trust between participants, preventing fraud, and minimising disputes.”

The orientation meeting was attended by prominent private sector exporters, who expressed their appreciation for TradeXchange and its potential to transform the export landscape. Dr. James Kanyijje, CEO of KK Foods Limited applauded PACEID for the initiative and is looking forward to the benefits TradeXchange will offer. “We have had challenges with establishing the actual figures as far as exports go. Ministry of Agriculture will ask me for export figures of bananas and I am unable to tell because I am one exporter and we have over 140 companies exporting. So, I believe this platform will help not only exporters but the whole country as well to easily track its exports revenues.” Dr. James Kanyijje remarked. He however emphasized the need for more and improved infrastructure to be able to export smoothly.

Loyce Atwine from Fresh Cuts Uganda Limited emphasized the need for continuous updates and refinements to meet the evolving demands of the export industry. She, like other exporters, expressed concern over the high cost of operation in the export industry.  

Steven Kasalirwa, CEO of Kastus Investment Uganda Ltd, a vanilla and cocoa exporting company, welcomed the idea of TradeXchange and highlighted its potential in revolutionizing the export industry. “It will be a game changer and will simplify the process as it will bring all the export stakeholders in one space.”

Additionally, the exporters provided valuable feedback and suggestions for further improvements on the platform.

The meeting concluded with PACEID expressing their commitment to supporting TradeXchange and facilitating its widespread adoption. They recognized the platform’s potential to drive economic growth, job creation, and overall industrial development. Uganda has a target of USD 6bn in the next five years as export revenues across key products in selected markets.

Ajesh Sasi, Lead-Project Delivery thanked all for their time and valuable insights which he believes will contribute to the improvement of the platform.

Uganda has signed an agreement with the airport of Nis, some 200 kilometers south of Belgrade the capital of Serbia, to handle cargo from Uganda into the Balkans and Eastern Europe. The airport named after the third century Roman emperor Constantine the Great who was born in the region of Nis, receives 150 large size cargo trucks daily with transit goods to Greece, Albania, Macedonia and other Balkan nations of south-Central Europe. The airport also handles large volumes of tourism passengers in the region during summer in Western Europe.

Nis Constantine the Great Airport is the second largest and second busiest airport in Serbia, after Belgrade Nikola Tesla Airport.

The agreement was brokered by Uganda’s Trade Representative in the region, Mr. Bratislav Stoiljkovic. Bratislav believes that securing this space is a step closer to getting Uganda’s value-added products into Serbia and the entire Balkan region through a fully integrated logistics value-chain. H.E President Yoweri Museveni opened a trade hub (Uganda Connect) in Belgrade the capital of Serbia in July this year. The hub has generated demand for visits to Uganda and orders to source products from Uganda. Uganda Connect is a facility promoting Ugandan exports in Serbia and the European market.

Serbian investors including Kafica Moja, one of the largest coffee sellers in hotels and supermarkets in Serbia, Croatia and Montenegro, will be processing and exporting roasted coffee from Uganda to the Balkan region. The company was invited by President Museveni when he visited Serbia to open a trade summit in July 2023.

The agreement signed on Saturday 4, October 2023, at the airport with the Managing director of the Nis Constantine the Great Airport Facility Mr. Mihaldjo Zdravkovic, gives Uganda exporters more than 750 square meters of storage and shipment space for the shipment to the onward seaports of the neighbouring Thessaloniki in Greece, Duress in Albania and Varna in Bulgaria, all in a sailing range of less than 300kms from southern Serbia. The port of Nis receives and clears all cargo from Asia and Africa into the Balkans. A number of Serbian companies in July confirmed orders for Ugandan vanilla, coffee, banana flour, cocoa, flowers, nuts and dried fruits amounting to USD200m.

The agreement signing on Saturday was witnessed by Odrek Rwabwogo, Chairman of the Presidential Advisory Committee on Exports and Industrial Development (PACEID).

Rwabwogo was in Belgrade, Serbia to meet the trade minister, Mr. Tomislav Momirovic to press for tax free entry of Ugandan products and services into Serbia as agreed between Presidents Museveni and Aleksandar Vucic of Serbia in July 2023. He was also in Belgrade to check on the preparations for the visit of President Vucic to Uganda in January 2024.

“This storage and shipment base for Uganda gives us much better access to a GDP market of over USD100bn of the Balkans. It will lessen storage and shipment costs once we connect it to Entebbe and Mombasa or by air out of Entebbe. Ugandan companies can now use this as testing ground for holding and conveying cargo in the region and beyond”. Rwabwogo said at the signing ceremony.

Ugandan exporters have applauded the move and expressed their gratitude to Bratislav and Rwabwogo for their dedication to promoting Uganda’s exports through new markets, infrastructure development, adherence to international standards, and improved export financing which are vital for unlocking the country’s export potential.

Dr. James Kanyijje, Managing Director KK Foods Limited has welcomed this achievement saying it’s a key requirement in order to trade in international markets. “It means a lot, it’s part of all requirements for better business after capital. Now, with cold storage, it is possible to increase our exports in the Balkans. President Museveni promised to support local exporting companies, now is the time.”

The Simons Uga Limited CEO Simon Musisi says, “With this opportunity of accessing free storage space at Nis Airport, our Ugandan vanilla exports into the Balkans (a region of over 200M people) shall greatly increase and a positive effect on returns on exports is to be registered. This will grow our sales throughout Eastern Europe and our farmers will be able to receive fair prices on their vanilla. We Thank PACEID under the leadership of Chairman Odrek Rwabwogo for this great achievement”.